Royal Bank

Stuart Ash

Gottschalk+Ash was asked to redesign the identity of the Royal Bank of Canada, the country’s largest financial institution. The bank’s name was shortened to “Royal Bank,” to make it easier to use in signage and other applications. Using the existing heraldry, Gottschalk+Ash stylized the lion symbol to make it bolder in architectural signage applications. They also further stylized the lettering and created a graphic standards manual controlling the use of the identity in all applications.

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    Stuart Ash, Canada (1974)

    Stuart Ash is a Canadian graphic designer best known for his design of the country's Centennial Symbol. As a founder and principal of Gottschalk+Ash, his work has been instrumental to...

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    Gottschalk+Ash was asked to redesign the identity of the Royal Bank of Canada, the country’s largest financial institution. The bank’s name was shortened to “Royal Bank,” to make it easier to use in signage and other applications. Using the existing heraldry, Gottschalk+Ash stylized the lion symbol to make it bolder in architectural signage applications. They also further stylized the lettering and created a graphic standards manual controlling the use of the identity in all applications.

    Stuart Ash, Canada (1974)

    Stuart Ash is a Canadian graphic designer best known for his design of the country's Centennial Symbol. As a founder and principal of Gottschalk+Ash, his work has been instrumental to the development of a Canadian design aesthetic.

    Born in Hamilton, Ontario in 1942, Stuart shares, “I grew up with typical Canadian values and evolved through the association of a number of early, mostly European mentors, to appreciate timeless international design and philosophy.”

    This paved the way for a celebrated career that saw Stuart and his team at G+A developing design programs for clients such as American Airlines Arena in Miami, Toronto’s PATH and Skydome, the visual identity for Royal Bank of Canada, and a new global brand for Ciba Specialty Chemicals.

    “Design is about creating something that is unique, not stylistic, and that has emotional resonance. It is not about ego but rather a search for an inherent idea that functions to communicate a simple message. It is about getting passionate about details like typography, form, colour and iconic images – all maturing into a design concept that addresses a key communications issue.”

    For more, visit www.canadamodern.org/stuart-ash/

    Education

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      1957 – 1962

      • Western Technical School (Canada)

        1962 – 1964

        • Ontario College of Art (Canada)

        Instructor

          1980 – 1981

          • Ontario College of Art & Design (Canada)

          Awards

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          • 1968

          Canadian Centennial Medal
          • 1998

          Royal Canadian Academy of Arts Centennial Medallion
          • 2008

          GDC Lifetime Achievement Award
          • 2011

          Communication Design Association, Honour
          • 2017

          ADCC Les Usherwood Lifetime Achievement Award

          Other Professional Activities

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          • AGI, Alliance Graphique Internationale, Member

            1974 – present

          • Royal Canadian Academy of Arts, Member

            1975 – present

          • Society of Environmental Designers (SEGD), Director

            1998 – present

          • GDC Fellowship

            2008 – present