Rebranding Sushiitto

Pablo Juncadella

Identity for a brand of Japanese fast food restaurants. The identity is based on the coexistence of two different cultures (Japanese and Western). The symbol was created using the dots of the two ‘i’s in the word ‘Sushiitto’. When printed over black and white pictures the symbol refers to a western urban vision of Japanese culture.

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      Pablo Juncadella, Spain (2015)

      Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before...

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      • Rebranding Sushiitto, 2013

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      Identity for a brand of Japanese fast food restaurants. The identity is based on the coexistence of two different cultures (Japanese and Western). The symbol was created using the dots of the two ‘i’s in the word ‘Sushiitto’. When printed over black and white pictures the symbol refers to a western urban vision of Japanese culture.

      • Client:

      • Sushiitto

      • Disciplines:

      Pablo Juncadella, Spain (2015)

      Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before founding Mucho (together with his partner Marc Catala). During his first 3 years of Mucho he combined running the studio with being the joint creative direction of the UK newspaper The Observer. Today Mucho incorporates the original independent studio mentality with partners in San Francisco, Paris and Barcelona.

      Pablo's approach to design is focused on simplicity, wit and creative problem solving with an interest in typographic expression.

      He is a teacher at Eina School of Design, director of the Masters degree on Graphic design At ELISAVA and co-author of “No somos hormigas”.

      Publications

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      No somos hormigas

      (2011)

      • ,

      Positive views on the world and its consumption new habits.

      Exhibitions

      plus

      Powers of Seven

      2007

      Esiete, Barcelona

      Reciprocities

      2012

      , Barcelona-Berlin

      BCN /MCR

      2012

      , Manchester

      Ensaimadart, Majorca 2013

      Insideout, San Francisco

      2013

      Education

      plus

      Dircetor of Graphic design Masters degree

      • Postgraduate

      2011 – 2014

      • ELISAVA (Spain)

      Final degree Project corse

      • Postgraduate

      2007 – 2011

      • EINA (Spain)

      Art direction corse

      • Postgraduate

      2012 – 2014

      • EINA (Spain)

      Packaging

      • Postgraduate

      2011 – 2012

      • BAU (Spain)

      Editorial design Masters degree teacher

      • Postgraduate

      2011 – today

      • BAU (Spain)

      Lectures

      plus

      ChillLaus

      (2008)

      • , Spain

      Blanc Festival

      (2009, 2013)

      • , Spain

      AIGA San Francisco

      (2011)

      • , USA

      BCN MCR

      (2012)

      • , UK

      Typographic Circle in London

      (2014)

      • , UK

      OFF Festival 2014

      (2014)

      • ,

      Awards

      plus

      • 2011, 2013

      Awards—D&AD, 4 Inbook nominations, 2 Yellow pencils (UK)

      • 2003-2013

      LAUS, 2 Grand Laus, 14 Golds, 24 Silvers (SPAIN)

      • 2008-2010

      ADCE, 3 Silver (EUROPE)

      • 2004

      MDA, Best design, Newspaper Supplement, (UK)

      • 2003

      ADC, 2 Merit awards, 1 distinctive merit award (USA)
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