Quad Cinema

Paula Scher

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram has developed the brand identity for the new Quad, as well as the look and feel of the theater, including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

Images of Quad Cinema

  1. Image 1 — PS Quad 18 (Quad Cinema)
  2. Image 2 — PS Quad 03 (Quad Cinema)
  3. Image 3 — PS Quad 02 (Quad Cinema)
  4. Image 4 — PS Quad 07 (Quad Cinema)
  5. Image 5 — PS Quad 08 (Quad Cinema)
  6. Image 6 — PS Quad 10 (Quad Cinema)
  7. Image 7 — PS Quad 11 (Quad Cinema)
  8. Image 8 — PS Quad 12 (Quad Cinema)
  9. Image 9 — PS Quad 13 (Quad Cinema)
  10. Image 10 — PS Quad 16 (Quad Cinema)
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    Paula Scher, USA (1993)

    Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram...

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    • Quad Cinema, 2017

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    New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram has developed the brand identity for the new Quad, as well as the look and feel of the theater, including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

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    • Quad Cinema

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    Paula Scher, USA (1993)

    Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

    She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) “MAPS” (Princeton Architectural Press, 2011) and “Works” (Unit Editions, 2017). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. A documentary on her and her work can be seen in the 2017 Netflix series Abstract: The Art of Design.

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