Marc Català worked at Grafica and Pentagram before founding Mucho with fellow AGI member Pablo Juncadella. During the first three years of Mucho, he combined running the studio with being the joint creative director of The Observer (UK). Today Mucho incorporates the original independent studio mentality with a global approach to design, having become one of the most influential figures in the Barcelona design scene. On top of the regular design practice, Mucho is developing Why Design, a blog and a series of talks, and also a masters degree at IDEP design school called PostGrafica, all of which are structured around the idea that design and visual language can generate meaning and modulate thought. Català is developing a research project on the matter called Visual Thinking.