Lora Lamm was born on January 11, 1928, in Arosa, Switzerland. In 1946, she began her studies at the Zurich School of Arts and Crafts, where she learned from esteemed instructors such as Johannes Itten, Ernst Keller, and Ernst Gubler. In 1953, she joined Studio Boggeri and worked as a packaging designer for the Panettone Motta company in Milan. The following year, she moved to the department store "La Rinascente," where she became studio manager, thanks to a recommendation from the Swiss graphic designer Max Huber.
Her vibrant and cheerful style significantly shaped the visual identity of the store. Lora conceptualized the advertising campaign "Il Giappone" for "La Rinascente," which artfully blended Japanese elements with minimalist Swiss graphics. A few years later, she transitioned to freelance work for La Rinascente, collaborating with other companies such as Pirelli, Elizabeth Arden, Niggi, and Latte Milano. In 1963, she returned to Zurich, continued her freelance career, and later became a partner at the advertising agency Frank C. Thiessing, where she worked on commissions for Italian companies until 1966.