Paco Rabanne Identity

Zak Kyes

Brand consultancy including art-direction, visual identity, website design and packaging for the acclaimed French fashion house Paco Rabanne. Zak Group worked closely with artistic director Julien Dossena to guide the image of the house across fashion, fragrances and accessories. As part of the studio’s collaboration they developed the graphics and packaging for the label’s first fragrance series Pacollection. Each element of the studio’s art direction features the custom typeface Paco Sans.

Images of Paco Rabanne Identity

  1. Image 1 — ZakGroup PacoRabanne Packaging 1 (Paco Rabanne Identity)
  2. Image 2 — ZakGroup Pacollection 2700 13 2 (Paco Rabanne Identity)
  3. Image 3 — ZakGroup PacoRabanne Packaging 325 1 (Paco Rabanne Identity)
  4. Image 4 — ZakGroup PacoRabanne Packaging 2700 13 2 (Paco Rabanne Identity)
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    Zak Kyes, UK (2019)

    Zak Kyes is Swiss-American graphic designer, art director and founder of Zak Group. His studio has produced acclaimed work for leading cultural institutions, artists and brands including Anne Imhof, Frank...

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    • Paco Rabanne Identity, 2015

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    Brand consultancy including art-direction, visual identity, website design and packaging for the acclaimed French fashion house Paco Rabanne. Zak Group worked closely with artistic director Julien Dossena to guide the image of the house across fashion, fragrances and accessories. As part of the studio’s collaboration they developed the graphics and packaging for the label’s first fragrance series Pacollection. Each element of the studio’s art direction features the custom typeface Paco Sans.

    • Client:

    • Paco Rabanne

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    • Logo
    • Typography
    Zak Kyes, UK (2019)

    Zak Kyes is Swiss-American graphic designer, art director and founder of Zak Group. His studio has produced acclaimed work for leading cultural institutions, artists and brands including Anne Imhof, Frank Ocean, M+, MMK, Paco Rabanne and Vitra.

    Zak Group has become renowned for projects that take shape across the full spectrum of visual media—from books, websites and printed matter to branding, exhibitions and typefaces.

    From 2006 to 2016 Kyes was the first Art Director of the Architectural Association School of Architecture, London where he co-founded the publishing imprint Bedford Press.

    Kyes was elected to the Alliance Graphique Internationale (AGI) in 2019. He has lectured widely on graphic design and taught at the Architectural Association and École cantonale d’art de Lausanne (ECAL). He studied at the California Institute of the Arts.

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