Osaka Metro

Yoshiaki Irobe

The Osaka Metro VI project turned the privately operated subway into a public one. The symbol mark reflects the brand concept “Keep running, keep changing,” which is also a corporate slogan. We expressed the energetic city of Osaka with the vitality to continuously ran with the spirally moving M which contains “O” from Osaka inside of the “M” from Metro.

Images of Osaka Metro

  1. Image 1 — 1 metro type1moving 3 (Osaka Metro)
  2. Image 2 — 1 OM hero pc (Osaka Metro)
  3. Image 3 — 2 OM 02 (Osaka Metro)
  4. Image 4 — 3 OM 03 (Osaka Metro)
  5. Image 5 — 4 OM 05 (Osaka Metro)
  6. Image 6 — 5 OM 04 (Osaka Metro)
  7. Image 7 — 6 OM 10 (Osaka Metro)
  8. Image 8 — 7 OM 09 (Osaka Metro)
  9. Image 9 — 8 OM 08 (Osaka Metro)
  10. Image 10 — 9 OM 00 01 (Osaka Metro)

    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the...

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    • Osaka Metro, 2018

      10 items, Identity

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    The Osaka Metro VI project turned the privately operated subway into a public one. The symbol mark reflects the brand concept “Keep running, keep changing,” which is also a corporate slogan. We expressed the energetic city of Osaka with the vitality to continuously ran with the spirally moving M which contains “O” from Osaka inside of the “M” from Metro.

    • Client:

    • Osaka Metro Co., Ltd
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    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the same company. He has worked on a wide range of design projects, from public projects such as Osaka Metro's CI, national park's VI and signage supervision, and Ichihara Lakeside Museum's VI and signage planning, to corporate and product branding. Also serves as the Art Director for the Japan Pavilion at the Osaka Kansai Expo 2025. He has won several design awards, including the Yusaku Kamekura Award, ADC Award, SDA Grand Prize, CS Design Award Grand Prix, JAGDA New Designer Award, and One Show Design Gold Pencil. He is a member of AGI, Tokyo ADC, and JAGDA. https://irobe.ndc.co.jp/

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