Osaka Metro

Yoshiaki Irobe

The Osaka Metro VI project turned the privately operated subway into a public one. The symbol mark reflects the brand concept “Keep running, keep changing,” which is also a corporate slogan. We expressed the energetic city of Osaka with the vitality to continuously ran with the spirally moving M which contains “O” from Osaka inside of the “M” from Metro.

Images of Osaka Metro

  1. Image 1 — OM hero pc (Osaka Metro)

    Yoshiaki Irobe, Japan (2016)

    Yoshiaki Irobe is a designer and art director who leads the Irobe Design Institute, and a member of the board director of the Nippon Design Center Inc. He designs across...

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    • Osaka Metro, 2018

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    The Osaka Metro VI project turned the privately operated subway into a public one. The symbol mark reflects the brand concept “Keep running, keep changing,” which is also a corporate slogan. We expressed the energetic city of Osaka with the vitality to continuously ran with the spirally moving M which contains “O” from Osaka inside of the “M” from Metro.

    • Client:

    • Osaka Metro Co., Ltd
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Digital
    • Information design
    • Logo
    • Print

    Yoshiaki Irobe is a designer and art director who leads the Irobe Design Institute, and a member of the board director of the Nippon Design Center Inc. He designs across a broad spectrum, applying his graphic design techniques with his editorial perspective, from two- and three-dimensional graphics to spatial design. His major works include visual identity (VI) and signage planning for the Ichihara Lakeside Museum and the Tenri Station Plaza CoFuFun, branding for Osaka Metro, and design direction for the Naka-Boso International Art Festival (Ichihara Art x Mix).
    He has won numerous design awards both in Japan and abroad, including awards from the Tokyo Art Directors Club (ADC), Japan Graphic Designers Association (JAGDA), Japan Sign Design Association (SDA), One Show Design, and British Design and Art Direction (D&AD). Also, he is a member of the Alliance Graphique Internationale (AGI), ADC and JAGDA. He completed the Master’s program at the Tokyo University of the Arts in 2003 now he is a part-time lecturer at the Tokyo University of the Arts.

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