Nokia Pure

Bruno Maag

Nokia Pure is a typeface designed by Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Khmer, Chinese and Klingon by 2013.

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    Bruno Maag, UK (2016)

    Bruno is an experienced type designer and chairman of Dalton Maag Ltd, a studio for typeface design and font development in Brixton, South London. During his career Bruno has designed...

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    • Nokia Pure, 2011

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    Nokia Pure is a typeface designed by Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Khmer, Chinese and Klingon by 2013.

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    • Typeface
    • Typography
    Bruno Maag, UK (2016)

    Bruno is an experienced type designer and chairman of Dalton Maag Ltd, a studio for typeface design and font development in Brixton, South London. During his career Bruno has designed and directed custom type projects with clients such as BMW, TUI, Sparkasse, Nokia (Pure), Intel, HP, Amazon, Facebook, BBC and many more. Although, Bruno and Dalton Maag often work with international companies, we have also created typefaces as part of smaller projects, notably Rio2016, luxury hotel chain FAENA,

    Today, in his capacity as chairman, Bruno presents at congresses and in universities on the history, design and science of type and typography. In recent years, Bruno has spent a lot of his time investigating the neuroscience of reading with partner and neuroscientist Dr Alessia Nicotra, and the accumulated knowledge has had a profound impact on the design practice.

    In his spare time, Bruno likes cooking and enjoys a fine wine.

    Exhibitions

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    2012

    Design, Museum

    A typographic 3-D installation first featured at the Walking Chair Gallery, Vienna, consisting of A6 transparent streamers hanging in the atrium of the museum. The exhibition originally was scheduled for two weeks but customer demand extended it to three weeks. http://walking-chair.com/gallery/fsysb8lnnuuffd2yq1lwi0bafutng1

    Agencies

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    • Monotype

      1989 – 1991

    Other Professional Activities

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    • Board Member, ATypI

      2014 – 2020