Nike + Red Global Campaign

Alvin Chan

‘Lace up, Save Lives’ was the initiatives where the proceeds of shoe laces sales contributed to curing Aids in Africa. The text messaging including this retail window was entirely made out of shoe laces.

Images of Nike + Red Global Campaign

  1. Image 1 — 5-ALVINNIKE-RED (Nike + Red Global Campaign)

    Alvin Chan, Netherlands (2007)

    Alvin is a design-based branding specialist with extensive experience in designing for global brands. He is the founder and creative director of Superlarge, a brand experience agency based in The...

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    • Nike + Red Global Campaign, 2010

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    ‘Lace up, Save Lives’ was the initiatives where the proceeds of shoe laces sales contributed to curing Aids in Africa. The text messaging including this retail window was entirely made out of shoe laces.

    • Client:

    • Nike
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Marketing
    Alvin Chan, Netherlands (2007)

    Alvin is a design-based branding specialist with extensive experience in designing for global brands. He is the founder and creative director of Superlarge, a brand experience agency based in The Hague, the Netherlands. He has won numerous international awards and his work has been presented in various publications.

    Publications

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    Phaidon Compendium of Graphic Design 

    (2010)

      Phaidon

      Education

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        Agencies

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        Awards

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        • 2005

        Two Silver Art Director Club Netherlands Awards
        • 2005

        Award of Excellence New York Art Director Club
        • 2004

        Pinnacle Gold Australian Graphic Design Awards
        • 2011

        Cannes Lion Bronze
        • 1999

        Tokyo Type Directors
        • 1999

        Certificate of Typographic Excellence New York TDC
        • 1999

        Design Distinction, ID Annual Design New York