Nike + Red Global Campaign

Alvin Chan

‘Lace up, Save Lives’ was the initiatives where the proceeds of shoe laces sales contributed to curing Aids in Africa. The text messaging including this retail window was entirely made out of shoe laces.

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    Alvin Chan, Netherlands (2007)

    Alvin is a design-based branding specialist with extensive experience in designing for global brands. He is the founder and creative director of Superlarge, a brand experience agency based in The...

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    • Nike + Red Global Campaign, 2010

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    ‘Lace up, Save Lives’ was the initiatives where the proceeds of shoe laces sales contributed to curing Aids in Africa. The text messaging including this retail window was entirely made out of shoe laces.

    • Client:

    • Nike

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Marketing
    Alvin Chan, Netherlands (2007)

    Alvin is a design-based branding specialist with extensive experience in designing for global brands. He is the founder and creative director of Superlarge, a brand experience agency based in The Hague, the Netherlands. He has won numerous international awards and his work has been presented in various publications.

    Education

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      Agencies

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      Awards

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      • 2005

      Two Silver Art Director Club Netherlands Awards

      • 2005

      Award of Excellence New York Art Director Club

      • 2004

      Pinnacle Gold Australian Graphic Design Awards

      • 2011

      Cannes Lion Bronze

      • 1999

      Tokyo Type Directors

      • 1999

      Certificate of Typographic Excellence New York TDC

      • 1999

      Design Distinction, ID Annual Design New York
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