National Parks of Japan

Yoshiaki Irobe

The logo depicts the sun rising over the horizon. The gradational vivid colors represent mist-shrouded scenery typical of Japan. The use of geometric figures to abstract the sunrise effectively conveys the essential quality of national parks as “a space that encompasses rich diversity.”

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    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the...

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    • National Parks of Japan, 2017

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    The logo depicts the sun rising over the horizon. The gradational vivid colors represent mist-shrouded scenery typical of Japan. The use of geometric figures to abstract the sunrise effectively conveys the essential quality of national parks as “a space that encompasses rich diversity.”

    • Client:

    • Ministry of the Environment Government of Japan

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Information design
    • Layout
    • Lettering
    • Logo
    • Poster
    • Print
    • Typeface
    • Typography
    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the same company. He has worked on a wide range of design projects, from public projects such as Osaka Metro's CI, national park's VI and signage supervision, and Ichihara Lakeside Museum's VI and signage planning, to corporate and product branding. Also serves as the Art Director for the Japan Pavilion at the Osaka Kansai Expo 2025. He has won several design awards, including the Yusaku Kamekura Award, ADC Award, SDA Grand Prize, CS Design Award Grand Prix, JAGDA New Designer Award, and One Show Design Gold Pencil. He is a member of AGI, Tokyo ADC, and JAGDA. https://irobe.ndc.co.jp/

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