NASA Identity

Bruce Blackburn

Images of NASA Identity

  1. Image 1 — Bruce Blackburn NASA 1974 (NASA Identity)

    Bruce Blackburn, USA (1981)
    • NASA Identity, 1974

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    Bruce Blackburn, USA (1981)

    Bruce Blackburn was an award-winning graphic designer and artist. He created two identity programs that have become American icons – the symbol for the American Revolution Bicentennial and the logo for NASA (known as “the worm” and recently revived by the agency). He received the Presidential Award for Design Excellence for his work with NASA in 1985.
    He was known for his strategic and creative solutions to the challenges of branding, corporate and marketing communications. Among his distinguished award-winning works are branding and communications programs for IKON Office Solutions, Champion, IBM, Equistar Chemicals, U.S. Department of Transportation, Army Corps of Engineers and Prudential.
    He was the author of Design Standards Manuals, a comprehensive guide to controlling identity programs, commissioned by the National Endowment for the Arts. He was a frequent lecturer on design at colleges and universities, and he often volunteered his talents to help promote educational, environmental and community causes.