Musée LaM

Toan Vu-Huu

The LaM is the first museum to bring together three collections: modern art, contemporary art and outsider art (art brut) in one place. The museum, located in a park, is open to the surrounding nature, where the collection continues to be displayed. In 2022 the baldinger•vu-huu studio won the competition to redesign the visual identity and signage of the LaM museum located in Villeneuve d’Ascq, France. b•v-h type draw a singular typography that reflects the museum’s openness.

Images of Musée LaM

  1. Image 1 — Bvhtype custom lam 01 (Musée LaM)
  2. Image 2 — L1004587 240512 Toan Vu Huu (Musée LaM)
  3. Image 3 — L1004411 240512 Toan Vu Huu small (Musée LaM)
  4. Image 4 — Bvhtype custom lam 04 (Musée LaM)
  5. Image 5 — Bvhtype custom lam 02 (Musée LaM)
  6. Image 6 — Bvhtype custom lam 07 (Musée LaM)
  7. Image 7 — Bvhtype custom lam 08 (Musée LaM)
  8. Image 8 — L1004467 240512 Toan Vu Huu small (Musée LaM)
  9. Image 9 — Bvhtype custom lam 12 (Musée LaM)
  10. Image 10 — Bvhtype custom lam 13 (Musée LaM)

    Toan Vu-Huu, France (2019)

    Toan Vu-Huu was born and raised in Germany where he graduated at the University of Applied Sciences Darmstadt–Faculty of Design. He entered a five years' work experience at the design...

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    • Musée LaM, 2023

      10 items, Identity

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    The LaM is the first museum to bring together three collections: modern art, contemporary art and outsider art (art brut) in one place. The museum, located in a park, is open to the surrounding nature, where the collection continues to be displayed. In 2022 the baldinger•vu-huu studio won the competition to redesign the visual identity and signage of the LaM museum located in Villeneuve d’Ascq, France. b•v-h type draw a singular typography that reflects the museum’s openness.

    • Client:

    • Musée LaM
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Poster
    • Print
    • Typeface
    • Typography

    Toan Vu-Huu was born and raised in Germany where he graduated at the University of Applied Sciences Darmstadt–Faculty of Design. He entered a five years' work experience at the design studio Intégral Ruedi Baur and associates and was responsible for projects such as the Cologne-Bonn Airport and La Cinémathèque Française. In 2005 he started his own design studio and took on teaching typography, visual identity and editorial design at EnsAD (National School for higher studies of applied arts, Paris).
    In 2008 he forms the studio baldinger•vu-huu in partnership with André Baldinger which spans a wide range of design: Type design, visual identity, signage systems, web sites, film, animation, exhibitions, editorial and poster design. The studio focuses mainly on cultural and public space. They decided to open their own type foundry in 2022, under the name BVH Type.

    Education

    plus

    Diploma mentoring, éditorial design, visual identity

    • Undergraduate,  
    • Postgraduate

    2010 – today

    • École nationale supérieure des arts décoratifs (France)

    Typography, editorial design

    • Undergraduate,  
    • Postgraduate

    2007 – 2011

    • École supérieure d’art et design d’Amiens (France)

    Agencies

    plus

    Awards

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    • 2018

    Grand Prize, “The 12th International Poster Triennial”, Toyama
    • 2018

    3rd Place, «Trnava Poster Triennial», Trnava
    • 2019

    Certificate of typographic excellence, «TDC 65», New York
    • 2019

    Winner “Mut zur Wut”, Heidelberg
    • 2019

    Winner, “Anfachen Award”, Hamburg
    • 2019

    Grand Prize, “9th China International Poster Biennal”, Hangzhou
    • 2019

    Selection, “28th international poster competition”, Chaumont
    • 2019

    Finalist, “Taiwan International Graphic Design Award”, Taiwan
    • 2019

    Prize nominee work “Tokyo TDC Award”, Tokyo
    • 2019

    Finalist, “Type Design Competition”, Morisawa
    • 2020

    Finalist, Golden Bee, Moscow
    • 2020

    Finalist, The 27th International Poster Biennale in Warsaw
    • 2020

    Finalist, Fedrigoni Top Award
    • 2020

    Certificate of typographic excellence, «TDC 66», New York
    • 2020

    Finalist, 16th International Poster Biennal in Mexico
    • 2021

    Finalist, TDC, Typographic Design in China, Shenzhen
    • 2021

    Selection, TDC Tokyo
    • 2021

    Selection, “29th international poster competition”, Chaumont