Multi-lingual branding

Sarang Kulkarni

Brands in South Asia are required to speak multiple tongues in multiple scripts. This section showcases few brands for which we have designed regional versions of their Logotype or Taglines.

Images of Multi-lingual branding

  1. Image 1 — Multi-5 (Multi-lingual branding)
  2. Image 2 — Multi-1 (Multi-lingual branding)
  3. Image 3 — Multi-3 (Multi-lingual branding)
  4. Image 4 — Multi-2 (Multi-lingual branding)
  5. Image 5 — Multi-4 (Multi-lingual branding)
  6. Image 6 — Multi-6 (Multi-lingual branding)

    Sarang Kulkarni, India (2019)

    An alumnus of Sir J. J. Institute of Applied Art, Sarang Kulkarni is a Type Designer and Calligrapher from Mumbai, India. In 2005, he started ‘WhiteCrow’– a Design Studio that has stead...

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    • Multi-lingual branding, 2019

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    Brands in South Asia are required to speak multiple tongues in multiple scripts. This section showcases few brands for which we have designed regional versions of their Logotype or Taglines.

    • Client:

    • Agencies and respective brands
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Logo
    • Typography
    Sarang Kulkarni, India (2019)

      An alumnus of Sir J. J. Institute of Applied Art, Sarang Kulkarni is a Type Designer and Calligrapher from Mumbai, India. In 2005, he started ‘WhiteCrow’– a Design Studio that has steadily found its niche in multi-lingual branding, bespoke type design and calligraphy across Indian scripts.

      He is also one of three co-founders of ‘Ek Type’– an award winning collaborative type foundry started in 2013, that specialises in developing single and multi-script fonts across Indian languages. Most of Ek Type fonts are Open Source and available on Google fonts. Sarang has designed the Modak, Gotu and Baloo(Devanagari) Typefaces for Ek Type.

      Apart from his commercial ventures, Sarang conducts workshops related to multi-script typography in conferences, advertising / design agencies and design schools. He is the current secretary of the ‘Aksharaya society’– a non-profit that collectively documents, promotes, explores and creates awareness about Indian scripts.

      Education

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      Graduate

        • Sir J J Institute of Applied Art (India)

        Agencies

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        Awards

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        • 2017

        Granshan Special Mention for Jaini Typeface
        • 2017

        Kyoorius Blue Elephant for Jaini Typeface
        • 2016

        D&AD Wooden Pencil for Baloo Family
        • 2016

        Kyoorius Black Elephant for Baloo Family
        • 2016

        Kyoorius Blue Elephant for Baloo Family
        • 2015

        Kyoorius Blue Elephant for Modak Typeface
        • 2012

        Finalist - YCE award at the British Council, Kolkata

        Other Professional Activities

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        • Typography Jury at D&AD

          2019 – 2019

        • Design for Craft Jury at GoaFest

          2019 – present

        • Design for Craft Jury at GoaFest

          2018 – present

        • Secretory - Aksharaya Society

          2013 – Till present