Mother

Pablo Juncadella

We were asked to create the naming and identity for a new cold pressed juice company starting in Barcelona. The first of its kind in the city. We wanted to express the love and care behind these fresh fruit and vegetable juices (they only last for 72 hours), while representing the technological and industrial processes (cold press is a rather new technique that requires expensive machinery).

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    Pablo Juncadella, Spain (2015)

    Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before...

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    • Mother, 2014

      5 items, Identity

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    We were asked to create the naming and identity for a new cold pressed juice company starting in Barcelona. The first of its kind in the city. We wanted to express the love and care behind these fresh fruit and vegetable juices (they only last for 72 hours), while representing the technological and industrial processes (cold press is a rather new technique that requires expensive machinery).

    • Client:

    • Mother

    • Disciplines:

    Pablo Juncadella, Spain (2015)

    Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before founding Mucho (together with his partner Marc Catala). During his first 3 years of Mucho he combined running the studio with being the joint creative direction of the UK newspaper The Observer. Today Mucho incorporates the original independent studio mentality with partners in San Francisco, Paris and Barcelona.

    Pablo's approach to design is focused on simplicity, wit and creative problem solving with an interest in typographic expression.

    He is a teacher at Eina School of Design, director of the Masters degree on Graphic design At ELISAVA and co-author of “No somos hormigas”.

    Publications

    plus

    No somos hormigas

    (2011)

    • ,

    Positive views on the world and its consumption new habits.

    Exhibitions

    plus

    Powers of Seven

    2007

    Esiete, Barcelona

    Reciprocities

    2012

    , Barcelona-Berlin

    BCN /MCR

    2012

    , Manchester

    Ensaimadart, Majorca 2013

    Insideout, San Francisco

    2013

    Education

    plus

    Dircetor of Graphic design Masters degree

    • Postgraduate

    2011 – 2014

    • ELISAVA (Spain)

    Final degree Project corse

    • Postgraduate

    2007 – 2011

    • EINA (Spain)

    Art direction corse

    • Postgraduate

    2012 – 2014

    • EINA (Spain)

    Packaging

    • Postgraduate

    2011 – 2012

    • BAU (Spain)

    Editorial design Masters degree teacher

    • Postgraduate

    2011 – today

    • BAU (Spain)

    Lectures

    plus

    ChillLaus

    (2008)

    • , Spain

    Blanc Festival

    (2009, 2013)

    • , Spain

    AIGA San Francisco

    (2011)

    • , USA

    BCN MCR

    (2012)

    • , UK

    Typographic Circle in London

    (2014)

    • , UK

    OFF Festival 2014

    (2014)

    • ,

    Awards

    plus

    • 2011, 2013

    Awards—D&AD, 4 Inbook nominations, 2 Yellow pencils (UK)

    • 2003-2013

    LAUS, 2 Grand Laus, 14 Golds, 24 Silvers (SPAIN)

    • 2008-2010

    ADCE, 3 Silver (EUROPE)

    • 2004

    MDA, Best design, Newspaper Supplement, (UK)

    • 2003

    ADC, 2 Merit awards, 1 distinctive merit award (USA)
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