After completing a bachelor’s degree in graphic communications from Laval University in Québec City, Louis Gagnon began his career as an art director at Graphème (Cossette), where he became creative director. After then working at design agency Nolin Larosée, Louis cofounded Paprika with Joanne Lefebvre in 1991. Today, as vice-president of creation, Louis has more than 1,000 national and international awards to his name. The Musée national des beaux-arts du Québec has acquired over 20 of his works for its permanent collection.

In 2007, Pyramyd released Paprika, the first book dedicated to a North American agency, in its “Design & Designer” collection. Three years later, the Parisian gallery Anatome, paid tribute to Paprika with an exhibition of its work.

For the last 18 years, Louis has been a course instructor at the Ecole de Design of the University of Québec at Montréal, where he has been sharing his passion for timeless design that sparks the imagination with students.

In 2023, he received the highest Canadian distinction, the Les Usherwood Award, for a lifetime of excellence in the field of design and communication.