Transparency is a powerful attribute in design, carrying a personality that can be as glaring as hues. It extends and limits vision, spawns a sense of presence and absence and conceals and reveals content, luring viewers into exploring what lies beneath and beyond. Whether it is a tangible element or a conceptual idea that deceives the eyes, it is this beguiling layer that can make all the difference.

This fourth volume in the Palette series examines the brightest palette yet - neon. Though there were earlier appearances, notably the paintings of Andy Warhol, neon hit its stride in the 1980s - appropriated as an aesthetic of the punk rock movement for its boldness. While trends in art and design are often cyclical through time, they are also capable of lateral transmission, readily informing other design disciplines upon their reappearance.

Art in Book is a collection of the world's most creative book designs. Only book designs with distinctive features in format, structure, binding, material, technology ect. are selected to be presented with pictures that demonstrate the overall effect, structure, techniques, texture and layout. Meanwhile, more detailed information on materials and techniques is provided through description, aiming to bring to readers not only a visual feast but also a fount of knowledge.

Diagraphics delivers the ultimate word on information graphics design. In the tradition of Edward Tufte’s Envisioning Information, Stephen Few’s Show Me the Numbers, and Kim Baer’s Information Design Workbook, Chilean designer Macarena San Martín offers a definitive look at the cutting edge of clear, powerful design for bar graphs, line graphs, scatterplots, pie charts, area maps, and all manner of modern display graphs.

How many of us would even know that besides the stereotyped, Brazil still has something more. Here we have excellent designers grew up under the hybrid culture; we have amazing modern design that can compare with that of the western developed countries; and we have the biggest design feast in Latin America – Brazilian Graphic Design Biennial and te second oldest art festival in the world – São Paulo Art Biennial.

The Allure of Color in Design. What can you find in the word colouring besides colour and -ing? Yes, its luring. As one of the essential elements in visual communication, colour has become a strategy to well present the soul of a design and makes it remarkable by catching the eyes of audiences. Featuring the representative visual identity design worldwide, Vivid tells how to lure the target audiences in a blink and to promote the brand in a long run.

Creating Great Graphic Design on a Budget is both a cost-cutting primer and ideas sourcebook for creating top-of-the-line designs on razor-thin budgets. Design and marketing budgets are getting slashed across the board in every industry around the globe. At the same time customers are spending less, so both businesses and their marketing tools must work harder than ever.

Studio Culture provides a unique glimpse into the inner workings of 28 leading graphic design studios. In a series of penetrating interviews, the mechanics of building and maintaining a vibrant studio culture are laid bare with disarming frankness. It is a book for both seasoned professionals who have been running studios for years, and for idealistic designers contemplating starting up. It is the complete guide to creating, maintaining and growing a studio culture.

There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.