Metric Symbol

Stuart Ash

The Metric Commission was an agency established by the federal government in 1971 to facilitate Canada’s conversion to the metric system from the imperial system of weights and measures. Gottschalk+Ash incorporated a stylized maple leaf in the letter M, ensuring the metric symbol was simple enough that children could easily incorporate it in their school projects. It was also made adaptable for many different uses at a wide range of sizes.

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    Stuart Ash, Canada (1974)

    Stuart Ash is a Canadian graphic designer best known for his design of the country's Centennial Symbol. As a founder and principal of Gottschalk+Ash, his work has been instrumental to...

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    The Metric Commission was an agency established by the federal government in 1971 to facilitate Canada’s conversion to the metric system from the imperial system of weights and measures. Gottschalk+Ash incorporated a stylized maple leaf in the letter M, ensuring the metric symbol was simple enough that children could easily incorporate it in their school projects. It was also made adaptable for many different uses at a wide range of sizes.

    Stuart Ash, Canada (1974)

    Stuart Ash is a Canadian graphic designer best known for his design of the country's Centennial Symbol. As a founder and principal of Gottschalk+Ash, his work has been instrumental to the development of a Canadian design aesthetic.

    Born in Hamilton, Ontario in 1942, Stuart shares, “I grew up with typical Canadian values and evolved through the association of a number of early, mostly European mentors, to appreciate timeless international design and philosophy.”

    This paved the way for a celebrated career that saw Stuart and his team at G+A developing design programs for clients such as American Airlines Arena in Miami, Toronto’s PATH and Skydome, the visual identity for Royal Bank of Canada, and a new global brand for Ciba Specialty Chemicals.

    “Design is about creating something that is unique, not stylistic, and that has emotional resonance. It is not about ego but rather a search for an inherent idea that functions to communicate a simple message. It is about getting passionate about details like typography, form, colour and iconic images – all maturing into a design concept that addresses a key communications issue.”

    For more, visit www.canadamodern.org/stuart-ash/

    Education

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      1957 – 1962

      • Western Technical School (Canada)

        1962 – 1964

        • Ontario College of Art (Canada)

        Instructor

          1980 – 1981

          • Ontario College of Art & Design (Canada)

          Awards

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          • 1968

          Canadian Centennial Medal
          • 1998

          Royal Canadian Academy of Arts Centennial Medallion
          • 2008

          GDC Lifetime Achievement Award
          • 2011

          Communication Design Association, Honour
          • 2017

          ADCC Les Usherwood Lifetime Achievement Award

          Other Professional Activities

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          • AGI, Alliance Graphique Internationale, Member

            1974 – present

          • Royal Canadian Academy of Arts, Member

            1975 – present

          • Society of Environmental Designers (SEGD), Director

            1998 – present

          • GDC Fellowship

            2008 – present