Masa Masa

Ivan Garcia

Masa Masa is Pandemic-born bakery based in Monterrey, Mexico. This branding was designed for a close friend who became unemployed because of lockdown, and was pushed to shift careers, from being a programmer to a local baker. For this project we were given creative freedom, so we decided to create the cutest identity and illustrations possible, aiming to bring at least some joy to these confusing times, while always looking to optimize resources so that the applications were low cost.

Images of Masa Masa

  1. Image 1 — Byfutura Masamasa 001 (Masa Masa)
  2. Image 2 — Byfutura masamasa 002 (Masa Masa)
  3. Image 3 — Byfutura Masamasa 003 (Masa Masa)
  4. Image 4 — Byfutura Masamasa 004 (Masa Masa)
  5. Image 5 — Byfutura Masamasa 005 (Masa Masa)
  6. Image 6 — Byfutura Masamasa 006 (Masa Masa)
  7. Image 7 — Byfutura masamasa 007 (Masa Masa)
  8. Image 8 — Byfutura Masamasa 008 (Masa Masa)
  9. Image 9 — Byfutura masamasa 009 (Masa Masa)
  10. Image 10 — Byfutura Masamasa 010 (Masa Masa)
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    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community...

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    • Masa Masa, 2020

      10 items, 3D

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    Masa Masa is Pandemic-born bakery based in Monterrey, Mexico. This branding was designed for a close friend who became unemployed because of lockdown, and was pushed to shift careers, from being a programmer to a local baker. For this project we were given creative freedom, so we decided to create the cutest identity and illustrations possible, aiming to bring at least some joy to these confusing times, while always looking to optimize resources so that the applications were low cost.

    • Client:

    • Masa Masa

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Digital
    • Illustration
    • Lettering
    • Photography
    • Product
    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community and found his first break into the design world in the antithesis of his household: as a web designer for the porn industry. With no theoretical education about the rules of design, but driven by his curious character and a need to create something fresh, he founded his own studio at the age of 25.
    For 16 years, Ivan has led more than 300 projects worldwide, operating from three pop-up offices in Tokyo and Kuwait, as well as from a global platform powered by a remote-work paradigm, even before the pandemic. Now based in Buenos Aires, Argentina - which feels like home - Futura continues to grow from strong connectivity and commitment to never compromise on the quality of top-notch design. Born in Mexico but based worldwide, Futura is the reflection of Ivan’s global dialogue through graphic design, where innovation, experimentation, and a refusal to take himself too seriously define his whole semantic universe.

    Awards

    plus

    • 2019

    7 LAD Latinoamerican Awards

    • 2019

    Honorable Mention at the Latin American Design Biennial in Madrid
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