Long Story, Made in China

Michael Lugmayr

Monumental 4,716 page book celebrating each Dragon year since it's origins (2697 BCE). It’s appearance and title reflecting it’s extensive history as well as the Chinese meaning for ‘Long’ being Dragon.

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  1. Image 1 — Toko-AGI-dragon1 (Long Story, Made in China)
  2. Image 2 — Toko-AGI-dragon2 (Long Story, Made in China)

    Michael Lugmayr, Netherlands (2016)

    Michael Lugmayr is co-founder and creative director of Toko. Established in The Netherlands in 2001, and since 2006 operating out of Australia. Clients include; The White Rabbit Gallery, Powerhouse Museum...

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    • Long Story, Made in China, 2012

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    Monumental 4,716 page book celebrating each Dragon year since it's origins (2697 BCE). It’s appearance and title reflecting it’s extensive history as well as the Chinese meaning for ‘Long’ being Dragon.

    • Client:

    • Capital Museum of China, Bejing - China International Design Week
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Book
    • Information design
    • Installation
    Michael Lugmayr, Netherlands (2016)

    Michael Lugmayr is co-founder and creative director of Toko. Established in The Netherlands in 2001, and since 2006 operating out of Australia. Clients include; The White Rabbit Gallery, Powerhouse Museum, The Australian Institute of Architects, Architecture Institute Rotterdam and The Danish Agency for Culture.

    After graduating from the Academy of Fine Art and Design in The Netherlands, Michael worked at well-regarded Dutch, American and Australian agencies. Having worked across continents early on he has developed a unique approach towards design. Clearly rooted in his country of birth The Netherlands, but influenced by his adopted countries the USA and Australia.

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