Limon

Shweta Malhotra

Branding and Communication for Limon, a brand that makes furniture and soft furnishings. The logo and graphic language were based on the whimsical nature of the brand, making the identity feel appropriately light, bright, and fun.

Images of Limon

  1. Image 1 — AGI C Over Images 01 (Limon)
  2. Image 2 — Limon for AGI 02 (Limon)
  3. Image 3 — Limon for AGI 04 (Limon)
  4. Image 4 — Limon for AGI 03 (Limon)
  5. Image 5 — Limon for AGI 05 (Limon)
  6. Image 6 — Limon for AGI 01 (Limon)
  7. Image 7 — Limon for website march (Limon)
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    Shweta Malhotra, India (2019)

    Shweta Malhotra is an award winning graphic designer and artist based in Mumbai, India. She started her career as an Art Director in well-known advertising agencies like McCann Erickson, Contract...

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    https://a-g-i.s3.eu-west-3.amazonaws.com/ShwetaMalhotra/_1600xAUTO_crop_center-center_75_none/Limon-for-AGI-02.png
    https://a-g-i.s3.eu-west-3.amazonaws.com/ShwetaMalhotra/_1600xAUTO_crop_center-center_75_none/Limon-for-AGI-04.png
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    https://a-g-i.s3.eu-west-3.amazonaws.com/ShwetaMalhotra/_1600xAUTO_crop_center-center_75_none/limon-for-website-march.png
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    • Limon, 2015

      7 items, Identity

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    Branding and Communication for Limon, a brand that makes furniture and soft furnishings. The logo and graphic language were based on the whimsical nature of the brand, making the identity feel appropriately light, bright, and fun.

    • Client:

    • Limon

    • Countries:

    • Disciplines:

    Shweta Malhotra, India (2019)

    Shweta Malhotra is an award winning graphic designer and artist based in Mumbai, India.

    She started her career as an Art Director in well-known advertising agencies like McCann Erickson, Contract Advertising, and Ogilvy. In 2008, after a short stint at Fabrica, Benetton's Visual Arts Research Centre in Italy, she found her true passion in Graphic Design. She then went on to work with Rediffusion Y&R Design and Grandmother India, at the leading edge of the contemporary design movement in India.

    With 20 years of experience, Shweta currently works as an independent graphic designer with a keen interest in design for lifestyle, fashion and music. Her distinctive design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India. Shweta's work represents a 'Contemporary India', rooted in the essence of Indian culture, distilled into a fresh, modern outlook.

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