Levis

Shweta Malhotra

A collaboration with Levi's India for 501 day, curated by Art & Found. The theme was ‘Stare back’ - a quirky take on men in India ogling at women. I decided to create and place a pair of eyes on the most stared at parts of a women’s body, essentially staring back.

Images of Levis

  1. Image 1 — Levis AGI Cover (Levis)
  2. Image 2 — Levis (Levis)

    Shweta Malhotra, India (2019)

    Shweta Malhotra is an award winning graphic designer and artist based in Mumbai, India. She started her career as an Art Director in well-known advertising agencies like McCann Erickson, Contract...

    Read full biography
    https://a-g-i.s3.eu-west-3.amazonaws.com/ShwetaMalhotra/_1600xAUTO_crop_center-center_75_none/Levis-AGI-Cover.png
    https://a-g-i.s3.eu-west-3.amazonaws.com/ShwetaMalhotra/levis.gif
    1/2
    • Levis, 2018

      2 items,

    • Close

    A collaboration with Levi's India for 501 day, curated by Art & Found. The theme was ‘Stare back’ - a quirky take on men in India ogling at women. I decided to create and place a pair of eyes on the most stared at parts of a women’s body, essentially staring back.

    • Client:

    • Levis
    • Countries:

    • Details:

    • Installation
    Shweta Malhotra, India (2019)

    Shweta Malhotra is an award winning graphic designer and artist based in Mumbai, India.

    She started her career as an Art Director in well-known advertising agencies like McCann Erickson, Contract Advertising, and Ogilvy. In 2008, after a short stint at Fabrica, Benetton's Visual Arts Research Centre in Italy, she found her true passion in Graphic Design. She then went on to work with Rediffusion Y&R Design and Grandmother India, at the leading edge of the contemporary design movement in India.

    With 20 years of experience, Shweta currently works as an independent graphic designer with a keen interest in design for lifestyle, fashion and music. Her distinctive design aesthetic is minimal, bold and graphic, a response to the maximalist visual language prevalent in India. Shweta's work represents a 'Contemporary India', rooted in the essence of Indian culture, distilled into a fresh, modern outlook.