Kunsthaus Bregenz | Logotype 2.0

Clemens Th. Schedler

The abbreviation KUB for the internationally renowned Kunsthaus Bregenz was invented by designer Harry Metzler in 1991, as was the square logo and the use of the Helvetica typeface. In 2011, Yilmaz Dziewior, 3rd director of the KUB, commissioned me with a “refreshment”. The first thing I decided on was the FF Clan font family as the new corporate typeface. I used it to refine the legibility of the logotype and interlaced the three upright surfaces in analogy to the glass panels of the façade.

Images of Kunsthaus Bregenz | Logotype 2.0

  1. Image 1 — KUB 2 0 Logotype 01 (Kunsthaus Bregenz | Logotype 2.0)
  2. Image 2 — KUB 2 0 Logotype 02 (Kunsthaus Bregenz | Logotype 2.0)
  3. Image 3 — KUB 2 0 Logotype 03 (Kunsthaus Bregenz | Logotype 2.0)
  4. Image 4 — KUB 2 0 Logotype 04 (Kunsthaus Bregenz | Logotype 2.0)
  5. Image 5 — KUB 2 0 Logotype 05 (Kunsthaus Bregenz | Logotype 2.0)
  6. Image 6 — KUB 2 0 Logotype 06 (Kunsthaus Bregenz | Logotype 2.0)
  7. Image 7 — KUB 2 0 Logotype 07 (Kunsthaus Bregenz | Logotype 2.0)
  8. Image 8 — KUB 2 0 Logotype 08 (Kunsthaus Bregenz | Logotype 2.0)
  9. Image 9 — KUB 2 0 Logotype 09 (Kunsthaus Bregenz | Logotype 2.0)
  10. Image 10 — KUB 2 0 Logotype 10 (Kunsthaus Bregenz | Logotype 2.0)

    Clemens Th. Schedler, Austria (1998)

    Born in Munich on April 15, 1962, grew up in Vorarlberg, has lived in Vienna since 1983. Enters the world of visual design at age 20: one year of art...

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    • Kunsthaus Bregenz | Logotype 2.0, 2011

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    The abbreviation KUB for the internationally renowned Kunsthaus Bregenz was invented by designer Harry Metzler in 1991, as was the square logo and the use of the Helvetica typeface. In 2011, Yilmaz Dziewior, 3rd director of the KUB, commissioned me with a “refreshment”. The first thing I decided on was the FF Clan font family as the new corporate typeface. I used it to refine the legibility of the logotype and interlaced the three upright surfaces in analogy to the glass panels of the façade.

    • Client:

    • Kunsthaus Bregenz, Vorarlberger Kulturhäuser Betriebsgesellschaft m.b.H
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Logo
    Clemens Th. Schedler, Austria (1998)

    Born in Munich on April 15, 1962, grew up in Vorarlberg, has lived in Vienna since 1983.

    Enters the world of visual design at age 20: one year of art history in Salzburg, four years of commercial art in Vienna at the Höhere Graphische Bundes- Lehr- und Versuchsanstalt, three years freelance work for Walter Bohatsch and later for two other (at the time) fun ad agencies. Since 1990, free and freelance visual designer, concept advisor, and project developer.

    In my work, I simply
    try to bake good bread.

    Visual resonance spaces
    for looking, reading, and seeing:

    For me, power lies
    in the dignity of the plain,
    in the movement of the simple,
    and in solutions
    that lie close to home.

    Solution means when it is good for everyone.

    Agencies

    plus

    Awards

    plus
    • 2011

    NO MORE SUBMISSIONS to competitions, contests and lottery since
    • 2004, 2005, 2010

    Austrian State Prize for THE MOST BEAUTIFUL AUSTRIAN BOOKS
    • 2006

    Silver Medal BEST BOOK DESIGN FROM ALL OVER THE WORLD, Stiftung Buchkunst, Leipzig
    • 2003

    BEST BUSINESS POSTER IN GERMANY, Münchner Plakatjury

    Other Professional Activities

    plus
    • Facilitator TŸPO ST. GALLEN – Schule für Gestaltung

      2011 – 2023

    • Facilitator SYMPOSIUM RAABS – Typographic Society of Austria

      2011 – present

    • Facilitator VLOW! – International Conference, Open Space, Award

      2008 – 2016

    • Facilitator TYPO BERLIN – International Design Conference

      2007 – 2009