KLM

FHK Henrion

KLM hired Henrion Design Associates in 1961 to design their new identity, which ranged from the logo and house style, to stationery, bags, uniforms and various airplane liveries. This logo repurposed the previously diagonal stripes of light and dark blue into horizontal stripes. It was revised in 1971, simplifying it by leaving off the stripes and using the combination of light and dark blue in the logo itself. This same logo, albeit a change in colour, is still in use today.

Images of KLM

  1. Image 1 — henrion14 (KLM)
  2. Image 2 — henrion15 (KLM)
  3. Image 3 — henrion16 (KLM)

    FHK Henrion, UK (1952)

    Frederic Henri Kay Henrion, or ‘Henri’ for short, studied at the École Paul Colin, Paris. He emigrated to England in 1936. Working during WW2 in the UK Ministry of Information...

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    • KLM, 1961

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    KLM hired Henrion Design Associates in 1961 to design their new identity, which ranged from the logo and house style, to stationery, bags, uniforms and various airplane liveries. This logo repurposed the previously diagonal stripes of light and dark blue into horizontal stripes. It was revised in 1971, simplifying it by leaving off the stripes and using the combination of light and dark blue in the logo itself. This same logo, albeit a change in colour, is still in use today.

    • Client:

    • KLM Royal Dutch Airlines
    • Countries:

    • Disciplines:

    • Details:

    • Logo

    Frederic Henri Kay Henrion, or ‘Henri’ for short, studied at the École Paul Colin, Paris. He emigrated to England in 1936. Working during WW2 in the UK Ministry of Information and for the US Office of War Information, he designed exhibitions, posters and publications. He was a true pioneer of corporate design in Europe, responsible for the image for KLM Royal Dutch Airlines, British European Airlines, InterRent, Coopers & Lybrand, British Leyland, London Electricity Board. His firm Henrion Design Associates (1951), which became HDA International in 1972, did corporate identity projects for numerous leading international companies. He was the author/designer of AGI Annals (1990), the predecessor of this very book. Taught at the Royal College of Art and the London College of Printing. He was a president and frequently a board member of AGI, SIAD and Icograda. Henrion organized the annual Icograda Student Seminars in London (1974–90), an eagerly awaited event on the UK college calendar.

    Publications

    plus

    Design Coordination and Corporate Image

    (1967)

    • FHK Henrion,
    • Alan Parkin

    Reinhold Publishing

    Top Graphic Design

    (1983)

    • FHK Henrion

    ABC Edition

    AGI Annals

    (1989)

    • FHK Henrion

    Books Nippan

    Education

    plus

    Visiting professor

      1986 – 1986

      • Ken State University, Cooper Union (USA)

      Visiting professor

        1985 – 1990

        • Essen University (Germany)

        Governer

          1982 – 1990

          • West Sussex College of Design (UK)

          Visiting lecturer on Advanced Typography postgraduate course

            1979 – 1990

            • London College of Printing (UK)

            Head of Visual Communication faculty

              1976 – 1979

              • London College of Printing (UK)

              Member of the Consultative Committee

                1964 – 1967

                • Ravensbourne College of Art (UK)

                Visiting lecturer

                  1958 – 1965

                  • Royal College of Art (1958)

                  Governer

                    1957 – 1961

                    • Royal College of Art (UK)

                    Tutor in graphic design

                      1950 – 1959

                      • Royal College of Art (UK)

                      Tutor in graphic design

                        1948 – 1950

                        • Central School of Arts and Crafts (UK)

                        Agencies

                        plus
                        • Henrion, Ludlow & Schmidt

                          1981 – 1990

                        • HDA International

                          1971 – 1981

                        • Henrion Design Associates (HDA)

                          1969 – 1971

                        • Studio H

                          1948 – 1969

                        • Consultant designer on exhibitions and posters for the Ministry of Information and US Office of War Information, Harper's Bazaar, Crawford Advertising, Contact Books, etc.

                          1937 – 1948