Kikkoman

Tadashi Ohashi

Tadashi Ohashi had a close working relationship with Kikkoman Shoyu, a leading manufacturer of soy sauce. He started to work for the company in the 1950s. He created the complete design strategy for Kikkoman, among others the famous vegetable illustration advertisements. He illustrated ingredients that could be related to the flavor of soy sauce, such as fish, but above all, vegetables.

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    Tadashi Ohashi, Japan (1966)

    Tadashi Ohashi studied at Tokyo College of Art and Technology. He worked in an Osaka department store and an advertising agency. From 1945 on, he worked as a freelancer on...

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    • Kikkoman, 1950

      6 items, Advertising

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    Tadashi Ohashi had a close working relationship with Kikkoman Shoyu, a leading manufacturer of soy sauce. He started to work for the company in the 1950s. He created the complete design strategy for Kikkoman, among others the famous vegetable illustration advertisements. He illustrated ingredients that could be related to the flavor of soy sauce, such as fish, but above all, vegetables.

    • Client:

    • Kikkoman Shoyu

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Illustration
    • Layout
    • Poster
    • Print
    Tadashi Ohashi, Japan (1966)

    Tadashi Ohashi studied at Tokyo College of Art and Technology. He worked in an Osaka department store and an advertising agency. From 1945 on, he worked as a freelancer on posters, press advertising, book jackets and illustrations. His trademark of a cat’s head represents a sublime achievement of synthesis of an organic shape and abstract form, quite in contrast to the more traditional renderings of the fish on a mat, where, however, the contrast of textures is most subtle and effective.

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