John Lobb

Emma Thomas

APFEL was commissioned to design a new visual identity for John Lobb following the appointment of Paula Gerbase as the new Artistic Director of the brand in 2014. The designs establish a distinct and thoughtful graphic language, which evolved from early packaging and stories from within the company archives. These elements inspired the new logotype, colour palette, materials and collateral to create a contemporary identity for John Lobb.

Images of John Lobb

  1. Image 1 — APFEL John-Lobb Identity 1 (John Lobb)
  2. Image 2 — APFEL John-Lobb Identity 2 (John Lobb)
  3. Image 3 — APFEL John-Lobb Identity 3 (John Lobb)
  4. Image 4 — APFEL John-Lobb Identity 4 (John Lobb)
  5. Image 5 — APFEL John-Lobb Identity 5 (John Lobb)
  6. Image 6 — APFEL John-Lobb Identity 6 (John Lobb)
  7. Image 7 — APFEL John-Lobb Identity 7 (John Lobb)
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    Emma Thomas, UK (2019)

    A Practice for Everyday Life is a graphic design studio based in London, founded by Kirsty Carter and Emma Thomas in 2003. Their work includes art direction, identities, publications, exhibitions...

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    • John Lobb, 2016

      7 items, Identity

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    APFEL was commissioned to design a new visual identity for John Lobb following the appointment of Paula Gerbase as the new Artistic Director of the brand in 2014. The designs establish a distinct and thoughtful graphic language, which evolved from early packaging and stories from within the company archives. These elements inspired the new logotype, colour palette, materials and collateral to create a contemporary identity for John Lobb.

    • Client:

    • John Lobb / Hermès

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    • Disciplines:

    Emma Thomas, UK (2019)

    A Practice for Everyday Life is a graphic design studio based in London, founded by Kirsty Carter and Emma Thomas in 2003. Their work includes art direction, identities, publications, exhibitions, type design, signage, packaging, and digital. They have built a reputation as an internationally renowned and sought-after collaborator through their work with like-minded companies, galleries, institutions and individuals, and they work with a conceptual rigour that ensures each design is meaningful and original.

    Their clients include Tate, Barbican, John Lobb/Hermès, Bloomsbury, Marian Goodman Gallery, V&A, and Phaidon. Their work is held in collections at The Art Institute of Chicago, the V&A Museum Archive, the Bibliothèque National des Livres Rares, Paris, the Royal College of Art Library, and the Tate Library.

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