Jazz at Lincoln Center

Paula Scher

In 2013, Pentagram revisited our classic identity for Jazz at Lincoln Center, the country's premier institution for jazz performance, updating it to riff on the current logo while expanding it into custom typography. The refreshed identity simplifies the original wordmark to make it more contemporary. Now that Jazz is recognized as a major cultural institution in its own right, the update clears away the “at Lincoln Center” and leaves the organization as exactly what it is: Jazz.

Images of Jazz at Lincoln Center

  1. Image 1 — PS Jazz2013 03 (Jazz at Lincoln Center )
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  8. Image 8 — PS Jazz2013 12 (Jazz at Lincoln Center )
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    Paula Scher, USA (1993)

    Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram...

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    • Jazz at Lincoln Center , 2013

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    In 2013, Pentagram revisited our classic identity for Jazz at Lincoln Center, the country's premier institution for jazz performance, updating it to riff on the current logo while expanding it into custom typography. The refreshed identity simplifies the original wordmark to make it more contemporary. Now that Jazz is recognized as a major cultural institution in its own right, the update clears away the “at Lincoln Center” and leaves the organization as exactly what it is: Jazz.

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    Paula Scher, USA (1993)

    Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

    She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) “MAPS” (Princeton Architectural Press, 2011) and “Works” (Unit Editions, 2017). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. A documentary on her and her work can be seen in the 2017 Netflix series Abstract: The Art of Design.

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