After starting his career in Product Design at the
Escola de Disseny Elisava (Barcelona),Borja Martínez moved to London
in 1999 to study Graphic Design in The London College of Printing.

Borja Martínez founded the graphic design studio:
Lo Siento in 2007.The most characteristic feature of
Borja’s work is its physical approach and material to
graphic solutions, resulting in a design in which the
graphic and industrial coexist, in a constant
search for alliances with artisan processes.