Identity for the commemoration of the 50th anniversary of the Coup (1973-2023)

Constanza Gaggero

Commissioned by the Chilean government, the identity was developed to accompany all the commemoration initiatives across media, events and public initiatives. The solution was the 50 flower logo as a universal symbol of reflection, commemoration and hope - a design full of gestures such as the overprinted colours associated with the political left (red) and blue (right) - conveying unity. A custom-made typeface was used across the campaign, based on Chile’s street political graphics.

Images of Identity for the commemoration of the 50th anniversary of the Coup (1973-2023)

  1. Image 1 — 50 composition (Identity for the commemoration of the 50th anniversary of the Coup (1973-2023))
  2. Image 2 — 50 applications (Identity for the commemoration of the 50th anniversary of the Coup (1973-2023))
  3. Image 3 — 50 award (Identity for the commemoration of the 50th anniversary of the Coup (1973-2023))
  4. Image 4 — 50 Stamp Low (Identity for the commemoration of the 50th anniversary of the Coup (1973-2023))

    Constanza Gaggero, Chile (2023)

    Constanza Gaggero is a Creative Director and Design consultant with more than 20 years of experience in print, identity and design for the cultural sector. She is the founder of...

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    • Identity for the commemoration of the 50th anniversary of the Coup (1973-2023), 2023

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    Commissioned by the Chilean government, the identity was developed to accompany all the commemoration initiatives across media, events and public initiatives. The solution was the 50 flower logo as a universal symbol of reflection, commemoration and hope - a design full of gestures such as the overprinted colours associated with the political left (red) and blue (right) - conveying unity. A custom-made typeface was used across the campaign, based on Chile’s street political graphics.

    • Client:

    • Chilean Government
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Layout
    • Logo
    • Poster
    • Print
    • Typography
    Constanza Gaggero, Chile (2023)

    Constanza Gaggero is a Creative Director and Design consultant with more than 20 years of experience in print, identity and design for the cultural sector. She is the founder of Gaggeroworks practice with outposts in London and Santiago de Chile. From her studio, she has led the design of publications, campaigns and major brand schemes for culture with a strong emphasis in her natal Chile, including the Museo Chileno de Arte Precolombino, Museo Histórico Nacional, Museo de la Abeja and the brand for the government's Commemoration of the 1973 political Coup, amongst several books, brands and other designs for private and public clients. Amongst her recognitions, Constanza was awarded the Design of Excellence award from Chile’s Ministry of Culture for her contribution to the local creative industry, and in 2023 she was awarded the National Literary Prize for her book designs. In parallel to her practice, Constanza teaches, is a consultant for local cultural institutions, is a keen gardener and frequently gives talks about the links between culture and design.

    Agencies

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    Awards

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    • 2023

    Premio Literario Nacional, Ministry of Culture. Amster category
    • 2022

    LADAWARDS (Latin American Design Awards) Bronze
    • 2022

    Premio Chile Diseño, Impacto Cultural
    • 2022

    Premio Chile Diseño, Museo Historico
    • 2016

    Premio Chile Diseño, Museo Precolombino
    • 2014

    Design Award of Excellence, Ministry of Culture
    • 2007

    Premio Chile Diseño, Toyo Ito book
    • 2007

    Premio Chile Diseño, UDP Signage