Dana is a principal of VSA Partners, leading the firm in the creation of design programmes, film projects, interactive initiatives and brand communications solutions for a diverse roster of clients. His clients have included Coca-Cola, Harley-Davidson, Toyota, IBM, and Nike. Over the course of more than two decades in the fi eld, Dana has been recognized globally by numerous competitions and design organizations, including: Communication Arts, AIGA, Graphis, the Type Directors Club, the American and British Art Directors Clubs, I.D., the LA Film Festival, the AR100 and the American Marketing Association. Dana holds the honour of being named in the I.D.40 as one of the forty most important people shaping design inter nationally. He is currently a board member of the American Institute for Graphic Arts. A frequent lecturer and visiting professor, Dana is also active in helping to shape the role of design in society through lectures and published writings.