The film was the launch for the new campaign for G-Star Raw to explain the reason for their use of Raw in their name. It featured a wonderful journey of the creation of raw denim and the unlimited possibilities that fabric can create. It also featured a skeleton dog which comes from their design archive; An object that was made as a challenge to the conventions of making a denim fit an unusual object. It became the symbol for the campaign. Film: https://vimeo.com/100288892