Fundació Miró 40th Anniversary

Marc Català

The cultural center Fundació Miró approached us to design the identity and communication for their 40th anniversary campaign. The answer came from relating the very recognisable building Josep Lluis Sert designed to host the center, with the number ‘40’. Its characteristic skylights are the perfect base to generate a typographical modular system. This finding was important not only as a solution to the logo, but also to compose the key dates of the campaign.

Images of Fundació Miró 40th Anniversary

  1. Image 1 — MuchoFundacioMiro1 (Fundació Miró 40th Anniversary)
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  3. Image 3 — MuchoFundacioMiro5 (Fundació Miró 40th Anniversary)
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  8. Image 8 — MuchoFundacioMiro11 (Fundació Miró 40th Anniversary)
  9. Image 9 — MuchoFundacioMiro12 (Fundació Miró 40th Anniversary)
  10. Image 10 — MuchoFundacioMiro3 (Fundació Miró 40th Anniversary)

    Marc Català, Spain (2016)

    Marc Català is founding partner and creative director at Mucho, brand design agency. He started Mucho with Pablo Juncadella in 2003. The agency incorporates its original independent studio mentality to...

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    • Fundació Miró 40th Anniversary, 2015

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    The cultural center Fundació Miró approached us to design the identity and communication for their 40th anniversary campaign. The answer came from relating the very recognisable building Josep Lluis Sert designed to host the center, with the number ‘40’. Its characteristic skylights are the perfect base to generate a typographical modular system. This finding was important not only as a solution to the logo, but also to compose the key dates of the campaign.

    • Client:

    • Fundació Miró
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    • Disciplines:

    Marc Català, Spain (2016)

    Marc Català is founding partner and creative director at Mucho, brand design agency. He started Mucho with Pablo Juncadella in 2003. The agency incorporates its original independent studio mentality to a strategic approach to branding. This has led Mucho to the forefront of brand design in the international scene. Project highlights include defining brands of multinational companies such as Visa, Aeromexico, Movistar+, lifestyle brands such as Colnago, Bash, Pacha and institutions such as Toulouse School of Economics, EIF or MACBA. Mucho has offices in Barcelona, San Francisco and Melbourne, it is led by 11 partners and its practice spans across 27+ countries. The agency's work has received wide recognition from the design community, earning 2 D&AD Yellow Pencils, 2 Gran Laus, 12 Laus, 3 ADCE Awards and 2 NY ADC Mentions. Selected projects are regularly displayed in various international platforms such as Brand New, It’s Nice That, BP&O or Design Boom.
    Marc Català is also teacher and keynote speaker offering conferences worldwide, and director of the PostGrafica Masters, aimed at expanding the boundaries of graphic design into visual language and strategic philosophical thought.

    Agencies

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    Awards

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    • 2014

    D&AD Pencil / Crafts for Design
    • 2007

    Grand Laus 07
    • 2011

    Laus 11 Identity
    • 2011

    Laus 11 Editorial
    • 2011

    Laus 11 Typography
    • 2009

    Laus 09 Identity
    • 2009

    Laus 09 Logotype
    • 2009

    Laus 09 Editorial
    • 2008

    Laus 08 Identity
    • 2008

    Laus 08 Editorial
    • 2015

    Graffica 2015
    • 2016

    Brandemia
    • 2004

    MDA Magazine Design Awards