From Douro to Dão to Dado – and a dash of Dada

Cordula Alessandri

Dirk van der Niepoort got together with Dão valley winemaker Álvaro de Castro to create “the perfect wine”. Their approach, mixing grapes from two different wine regions, Dão and Douro, resulted in a highly expressive wine. Ever since, Dirk and Alvaro have been known as the DaDo boys. In Portuguese, dado means cube, which made us think of Dada. Instinctively Alessandri developed a Dadaist collage for the label including representations of the winemakers’ noses – their most important tools.

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  1. Image 1 — Alessandri Niepoort 01 Wein Design 01 (From Douro to Dão to Dado – and a dash of Dada)
  2. Image 2 — Alessandri Niepoort 01 Wein Design 03 (From Douro to Dão to Dado – and a dash of Dada)

    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work. Cordula attended the University of Applied Arts in Vienna, where she...

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    Dirk van der Niepoort got together with Dão valley winemaker Álvaro de Castro to create “the perfect wine”. Their approach, mixing grapes from two different wine regions, Dão and Douro, resulted in a highly expressive wine. Ever since, Dirk and Alvaro have been known as the DaDo boys. In Portuguese, dado means cube, which made us think of Dada. Instinctively Alessandri developed a Dadaist collage for the label including representations of the winemakers’ noses – their most important tools.

    • Client:

    • Niepoort
    • Sector:

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    • Details:

    • Advertising
    • Illustration
    • Layout
    • Lettering
    • Logo
    • Marketing
    • Typography
    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work.

    Cordula attended the University of Applied Arts in Vienna, where she majored in graphic design, with Professor Herbert Schwarz, winning the award for top student. After university she went on to complete a further three years of study with typography mentor Professor Joey Badian. Cordula was the first woman in Austria to be appointed an Art Director at DDB Needham Worldwide, Vienna, at the age of 24.

    In 1987, Cordula founded her own studio, which has since enjoyed enduring success and won numerous awards, including the Austria National Award for Book Design, the European Design Award, ADC (Austria, New York, Europe), TDC Tokyo awards, Red Dot Awards and many more.

    Cordula has taught Communication Design at the University of Arts in Saarbrücken, Germany, and is regularly invited to serve on design competition juries and give lectures and presentations.