Verónica Majluf, Peru (2018)
Forma y Fondo, 2018
Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and of Graphic Design.
In 1992, she joined Studioa, where she directed brand projects for leading institutions and businesses. In 2011, she joined Ralph Bauer to form vm& estudio gráfico.
Her work has been published in Étapes, Communication Arts, Novum, Slanted, design anthologies including Latin American Graphic Design (Taschen, 2008), How Ideas are Born (Haoki, 2022) and La Tina (Pupila, 2023).
She has participated in the Bienal Iberoamericana de Diseño, held in Madrid and other international design events, including the Homage to Brecht, on the 100th year of the German dramatist’s birth, the Expo 2000 in Hanover, Germany, and the Gwangju Biennale, held in South Korea.
She has worked to establish the graphic design field in Peru, both through the training of new generations as through her involvement as advisor in design programs at leading local universities.
She is a founding member of the Peruvian Association of Design Companies (ADÑ) and a member of the Board of Arts for the Museum Art of Lima (MALI).
"Humanity", Gwangju Biennale
Eunam Museum of Art, Gwangju
Equality and union, two elements capable of integrating the only divided country in the world.
Galería Grau, Lima
Maybe "It's after" A typographic game based on the observation of the word, on the idea of time and its meanings. Seeks to draw with typography, the suggestion of moments and the succession of times.
Art Lima, Lima
"Espacio Diseño" is a collective initiative that seeks to generate a dialogue around "design" in Peru.
Other Professional Activities
ADÑ (Asociación de Empresas de Diseño del Perú): President
2021 – 2022
MALI (Museo de Arte de Lima): Member of the Board– 2022
ADC Awards: Jury– 2022
TLS (Toulouse Lautrec Institute): Advisory Board
UCAL (Universidad de Ciencias y Artes de América Latina): Advisory Board