Flat Out

James Goggin

Design and art direction for Flat Out, an independent print magazine that enacts multiple genres of architectural criticism through fifteen recurring, fictitious characters. Each issue features a series of columns—essays, letters, illustrations, conversations, and polemics—authored by a rotating cast of undercover writers & designers. Character portraits by a different artist are commissioned for every issue. Issue 1 portraits by Chicago artist Cody Hudson, with a graphic essay by Ania Jaworska.

Images of Flat Out

  1. Image 1 — Flat-Out-Cover-Front (Flat Out)
  2. Image 2 — Flat-Out-Spread-04–05 (Flat Out)
  3. Image 3 — Flat-Out-Spread-06–07 (Flat Out)
  4. Image 4 — Flat-Out-Spread-12–13 (Flat Out)
  5. Image 5 — Flat-Out-Spread-38–39 (Flat Out)
  6. Image 6 — Flat-Out-Spread-76–77 (Flat Out)
  7. Image 7 — Flat-Out-Spread-78–79 (Flat Out)
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    James Goggin, New Zealand (2010)

    James Goggin is a Tāmaki Makaurau (Auckand)-based graphic designer and teacher from London via Sydney, Stockholm, Copenhagen, Auckland, Arnhem, Chicago, and Providence. He received his MA in Graphic Design from...

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    • Flat Out, 2016

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    Design and art direction for Flat Out, an independent print magazine that enacts multiple genres of architectural criticism through fifteen recurring, fictitious characters. Each issue features a series of columns—essays, letters, illustrations, conversations, and polemics—authored by a rotating cast of undercover writers & designers. Character portraits by a different artist are commissioned for every issue. Issue 1 portraits by Chicago artist Cody Hudson, with a graphic essay by Ania Jaworska.

    • Client:

    • Flat Out

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Layout
    • Lettering
    • Magazine
    • Print
    James Goggin, New Zealand (2010)

    James Goggin is a Tāmaki Makaurau (Auckand)-based graphic designer and teacher from London via Sydney, Stockholm, Copenhagen, Auckland, Arnhem, Chicago, and Providence. He received his MA in Graphic Design from the Royal College of Art and founded a design practice named Practise in London upon graduation in 1999. Before a recent move to Aotearoa (New Zealand), the studio was based in Providence where James served as Associate Professor on the BFA and MFA Graphic Design programmes at Rhode Island School of Design. James now continues remote teaching at RISD as a Thesis Critic. He previously taught at Werkplaats Typografie in Arnhem, The Netherlands, and at École cantonale d’art de Lausanne (ÉCAL) in Switzerland.

    Alongside Practise, James has worked as a long-term consultant to Tate Modern and Tate Britain; art director of British music magazine The Wire; and director of Design and Publishing at the Museum of Contemporary Art Chicago. James contributes writing to a range of international publications and journals, and has works in the permanent collections of the V&A, the Art Institute of Chicago, and the Chicago Design Archive.

    Education

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    Thesis Critic

    • Postgraduate

    2012 – today

    • Rhode Island School of Design (USA)

    I have run two theory and practice-based research workshops at RISD since first visiting Providence in 2007, exploring interests central to my practice, including cultural identity, sense of place, urbanism, museum practice, art and design history, emerging technology, audience accessibility, interpretation, archive and collection research, print-on-demand, publishing, and distribution.

    Associate Professor

    • Undergraduate,  
    • Postgraduate

    2016 – 2021

    • Rhode Island School of Design (USA)

    Full-time faculty in parallel with ongoing studio partnership at Practise, teaching BFA and MFA Graphic Design including Design Studio, Typography, Graduate Thesis, Theory and Context, and Graduate Seminar courses and classes.

    Visiting Lecturer in History and Theory

    • Undergraduate

    2009 – 2010

    • École cantonale d’art de Lausanne (Switzerland)

    Lecturing and teaching history, theory, and critical practice in the Bachelor Design Graphique department at École cantonale d'art de Lausanne (ÉCAL), an institution with which I've had an ongoing relationship with since my first teaching residency in 1999, visiting a number of times to run course projects, workshops, and to lecture.

    Head of Program, Coordinator, Teacher

      2009 – 2010

      • Werkplaats Typografie (The Netherlands)

      Teaching, coordination, and project management at Werkplaats Typografie, a two-year graduate program offering a Master's degree of Design. WT runs as a hybrid design school ⁄ design studio, involving both theory-based and commissioned projects from arts clients in the Netherlands, Belgium, and the US. WT was founded in 1998 by Karel Martens and Wigger Bierma and is part of ArtEZ Institute of the Arts.

      Agencies

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      Other Professional Activities

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      • Advisory Board, Feeeels magazine

        2019 – present

      • Editorial Board, Flat Out magazine

        2016 – present

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