Fixture

Alejandro Paul

Fixture is our massive 72-font take on plentiful offerings of the late 19th century’s typefaces, posters and wood letterpress sundry done in the Grotesk genre. Four widths ranging from Ultra Compressed to Expanded each come in nine weights and accompanying italics.

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    Alejandro Paul, Argentina (2011)

    One of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of...

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    Fixture is our massive 72-font take on plentiful offerings of the late 19th century’s typefaces, posters and wood letterpress sundry done in the Grotesk genre. Four widths ranging from Ultra Compressed to Expanded each come in nine weights and accompanying italics.

    • Client:

    • Sudtipos
    • Countries:

    • Disciplines:

    • Details:

    • Typeface
    • Typography
    Alejandro Paul, Argentina (2011)

    One of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands.

    With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received many certificates of excellence from the Type Directors Club NY, TDC Tokyo, Commarts and from several international biennials.

    He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the AGI Open, Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and Atypi conferences, at the TDC, etc.

    Some of his work is part of the collection of the Museum of Fine Arts of Boston and the Museum of Modern Art of Buenos Aires.

    Exhibitions

    plus

    Bienal Tipos Latinos

    2001

    During the last 10 years many of my works were selected to be part of the international Tipos Latinos Blennial.

    Education

    plus

    Teacher

    • Postgraduate

    2008 – 2016

    • Universidad de Buenos Aires (Argentina)

    Part of the academic team at the Master of Typography design at FADU, UBA.

    Lectures

    plus

    TMDG

    (2006)

    • Trimarchi, Argentina

    Type Directors Club NYC

    (2009)

    • Type Directors Club NYC, USA

    Spaces in type design

    (2009)

    • Typo Berlin, Germany

    DiaTipo

    (2010)

    • DiaTipo, Brazil

    Type Masters Week

    (2011)

    • Type Masters week NY, USA

    Typographic Niches

    (2013)

    • ISType, Turkey

    TypeCon Keynote presentation

    (2013)

    • TypeCon, USA

    Specimens

    (2016)

    • AGI OPEN, South Korea

    Agencies

    plus

    Awards

    plus
    • 2008

    Burgues Script font. TDC2 Certificate of Excelence.
    • 2009

    Adios Script font. TDC2 Certificate of Excelence.
    • 2011

    Poem Script font. TDC2 Certificate of Excelence.
    • 2011

    Piel Script font. Letter2 award.
    • 2012

    Hipster Script font. TDC2 Certificate of Excelence.
    • 2016

    Courtesy Script. Communication Arts Award of Excellence.
    • 2014

    Bellissima Script. Communication Arts Award of Excellence.
    • 2014

    Rolling Pen. Communication Arts Award of Excellence.
    • 2017

    Prangs, Communication Arts Award of Excellence.