FION

Jianping Fang

FION is a handmade leather goods brand that inherits the spirit of "three generations of craftsmen ."It was founded in Hong Kong, China, in 1979. Our goal is to find the history and story unique to FION. We amplified FION's handcrafted DNA and created a new logo for FION. In the details of the vertical strokes of "F," "I," and "N," the corners are deliberately cut to maintain a handmade "clumsy" feel. However, the overall visual still maintains a young and concise feeling.

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  1. Image 1 — Fion 1的副本 (FION)
  2. Image 2 — Fion 2的副本 (FION)
  3. Image 3 — Fion 3的副本 (FION)
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    Jianping Fang, China (2018)

    Fang Jianping is the co-founder and creative director of United Design Lab (UDL), which he established in Beijing, China in 2012 with Fan Ding. UDL is a multidisciplinary and multi-field...

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    FION is a handmade leather goods brand that inherits the spirit of "three generations of craftsmen ."It was founded in Hong Kong, China, in 1979. Our goal is to find the history and story unique to FION. We amplified FION's handcrafted DNA and created a new logo for FION. In the details of the vertical strokes of "F," "I," and "N," the corners are deliberately cut to maintain a handmade "clumsy" feel. However, the overall visual still maintains a young and concise feeling.

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    Jianping Fang, China (2018)

    Fang Jianping is the co-founder and creative director of United Design Lab (UDL), which he established in Beijing, China in 2012 with Fan Ding. UDL is a multidisciplinary and multi-field partnership design firm. Fang Jianping creates visual identities that combine classic and future for various sectors, including technology, consumer field, finance, arts and culture. His works are concise, clear, and contemporary.

    His work has won numerous international design awards, including those from the Tokyo TDC, the Graphic Design in China (GDC), "The Most Beautiful Book in China”, and the Hong Kong Designers Association Global Design Competition among others. He has actively served as a judge for internationally renowned design competitions such as Young Guns and the Macau Design Award. Fang Jianping has also taught at the Central Academy of Arts and Tsinghua University, contributing his expertise to the design industry.

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