In the book ZOO, Gábor Palotai displays a different take on the depictions of animals in the arts. Far from being figurative illustrations, every animal is portrayed in an abstract art; sharply outlined in contrast with a mesmerizing pattern in light and dark. The effects of this white and black pattern enhances the impression that each animal is etched into the paper in a texure that evokes tactile sensibility.

ODYSSEUS is an experimental graphic design novel by Gábor Palotai. Turn over the pages of the book: there are no longer any black words on white paper. In fact there is nothing to read, only to be seen. The verbal is replaced by the visual. Skirting the surface of the paper, the beat of the black-and-white tells of a story where the storyteller is you: you are your own ODYSSEUS.

The striking and subtile design of Gábor Palotai is epitomized in his posters, where letters and basic elements are transformed into images. 111 POSTERS is a retrospective of Gábor Palotai’s sharp and sensitive poster art. 111 Statements of his precise and recognizable graphic design. 111 documents of everyday urban life.

The title AM MU NA HI is an abbreviation, derived from the American Museum of Natural History. Gábor Palotai photographed the stuffed animals at the museum, and thereafter computer manipulated his pictures – a modus operandi by which they were transformed into allegory. No longer recognized as they were once seen, they became a memento of a death which for them had already occurred. AM MU NA HI displays a mummified reality, embalmed in a poetic landscape, where death is no longer superficial.

MAXIMIZING THE AUDIENCE displays Gábor Palotai’s distinguished world of visual art made during the years 1985-2000. The book consists of two parts: The first part displays an in depth diversity of themes and topics, from death to play, deliberately crossing the disciplines of art and design. The second part shows his context bound art projects and client based graphic design commissions, from corporate identities to exhibition and web design.