Every Flower Has Its Reason to Bloom

Wei Hong

Every Flower Has Its Reason to Bloom: With "flower" (花), this work links kids’ diverse growth to blooms, as kids write "花" freely to reflect unique blooms—pink ones have lively curves for carefree joy (like laughter), blue ones are cloud-like for gentle warmth, and green ones have robust shapes for vivid vitality. Every child has potential, so we nurture them as a diverse garden to let each bloom in their way, with our core belief being to cherish childhood diversity and offer tailored support.

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    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    • Every Flower Has Its Reason to Bloom, 2025

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    Every Flower Has Its Reason to Bloom: With "flower" (花), this work links kids’ diverse growth to blooms, as kids write "花" freely to reflect unique blooms—pink ones have lively curves for carefree joy (like laughter), blue ones are cloud-like for gentle warmth, and green ones have robust shapes for vivid vitality. Every child has potential, so we nurture them as a diverse garden to let each bloom in their way, with our core belief being to cherish childhood diversity and offer tailored support.

    • Client:

    • zhongshan nursery service association
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 430 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze，China GDC Design Award Gold , Silver, Bronze，China International PosterCIPB Gold ，Silver，Bronze......

    Published books：《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》Won the most beautiful book in China.

    Publications

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    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus

      • 2014.2016

      Red Dot Award Communication Design

      • 2015

      New York TDC Annual Awards

      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show

      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards

      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association

      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards

      • 2013,2014,2016

      The Beauty of Books in China
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