Every Flower Has Its Reason to Bloom

Wei Hong

Every Flower Has Its Reason to Bloom: With "flower" (花), this work links kids’ diverse growth to blooms, as kids write "花" freely to reflect unique blooms—pink ones have lively curves for carefree joy (like laughter), blue ones are cloud-like for gentle warmth, and green ones have robust shapes for vivid vitality. Every child has potential, so we nurture them as a diverse garden to let each bloom in their way, with our core belief being to cherish childhood diversity and offer tailored support.

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    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    Every Flower Has Its Reason to Bloom: With "flower" (花), this work links kids’ diverse growth to blooms, as kids write "花" freely to reflect unique blooms—pink ones have lively curves for carefree joy (like laughter), blue ones are cloud-like for gentle warmth, and green ones have robust shapes for vivid vitality. Every child has potential, so we nurture them as a diverse garden to let each bloom in their way, with our core belief being to cherish childhood diversity and offer tailored support.

    • Client:

    • zhongshan nursery service association
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 490 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze,China GDC Design Award Gold , Silver, Bronze,China International PosterCIPB Gold ,Silver,Bronze.......

    Published books:《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》《One Two Three Four Five》《Write and Draw》《Tokyo Journey》

    Publications

    plus

    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2015)

      Ninety-nine

      (2016)

      Observing and Mirroring

      (2019)

      HunHun's Notes

      (2020)

      One Two Three Four Five

      (2023)

      Write and Draw

      (2024)

      Tokyo Journey

      (2025)

      Awards

      plus
      • 2014.2015.2016.2023.2024.2025

      One Show Design, 2 Silver Pencil, 1 Bronze Pencil, 2 Merit Award
      • 2014.2015.2017.2018.2019.2020.2022.2023.2024.2025.2026

      Tokyo Type Directors Club Annual Awards, 24 Merit Award
      • 2013.2014.2015.2016.2017.2018.2019.2020.2021.2022.2023.2024.2025

      Grand Prize,8 Best Work, 3 Judges'Choice of Japan Typography Association 199 Merit Award;
      • 2002、2005、2007、2009、2011、2013、2016、2018、2021

      HKDA Global Design Awards, 3 Jury Award, 3 Silver Award, 14 Bronze Award, 17 Merit Award
      • 2015

      New York TDC Annual Awards Merit Award
      • 2013,2014,2015,2016,2019,2024,2025

      The Beauty of Books in China
      • 2018.2020.2023.2026

      The Art Directors Club, 2 Silver Cube Award, 1Bronze Cube Award, 2 Merit Award
      • 2021.2023.2024.2026

      England Design & Art Direction Award Graphite, 1 Pencil Award, 2 Wood Pencil Award, 2 Merit Award
      • 2023.2024

      Switzerland MA-g Art Museum, 1 Ed Fella MA-g Awards, 3 Merit Award
      • 2021

      Chaumont Biennale De Design Graphique, 1Merit Award
      • 2018.2021.2024

      International Poster Triennial Toyama, 6 Merit Award
      • 2014.2016.2018.2021.2023.2024

      Red Dot Award Communication Design,Red Dot Award Communication Design