Digital Theory – 10 years of FILE

Fábio Prata

Teoria Digital (Digital Theory) was created for the 10th anniversary of FILE and presents a collection of texts and essays that have been produced along the years. The book design explores non-linear navigation systems of digital media, starting with the cover which presents an overview of the content by showing keywords and their occurrence. Inside the book, each text is preceded by a lead page featuring a synoptical table that illustrates how often and on which page the main keyword appears.

Images of Digital Theory – 10 years of FILE

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    Fábio Prata, Brazil (2013)

    Fábio Prata graduated as architect at the Universidade de São Paulo (FAU-USP), in Brazil, and completed a Master of Arts in Communication Design at the University of Applied Sciences Mainz...

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    • Digital Theory – 10 years of FILE, 2010

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    Teoria Digital (Digital Theory) was created for the 10th anniversary of FILE and presents a collection of texts and essays that have been produced along the years. The book design explores non-linear navigation systems of digital media, starting with the cover which presents an overview of the content by showing keywords and their occurrence. Inside the book, each text is preceded by a lead page featuring a synoptical table that illustrates how often and on which page the main keyword appears.

    • Client:

    • FILE – Electronic Language International Festival
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Book
    Fábio Prata, Brazil (2013)

    Fábio Prata graduated as architect at the Universidade de São Paulo (FAU-USP), in Brazil, and completed a Master of Arts in Communication Design at the University of Applied Sciences Mainz (FH Mainz), in Germany. In 2003 he founded with Flávia Nalon ps.2 arquitetura + design, a studio that creates and develops graphic design projects for both print and digital media. The studio is mainly involved on projects for clients within the cultural field: visual identity, environmental and exhibition graphics, wayfinding, editorial design and websites. ps.2 has received over 100 national and international prizes, including the German ‘best of the best’ red dot award and TDC New York and Tokyo awards, and was twice chosen as ‘studio of the year’ by the Latin American Design Awards. The studio has been published and exhibited worldwide, in countries such as Brazil, Germany, England, France, The Netherlands, USA, Mexico and Japan. Fábio teaches, gives talks and workshops regularly.

    Exhibitions

    plus

    ISTD International Typographic Awards Exhibition

    2014

    Rooftop Foyer, De La Warr Pavilion, East Sussex

    AGI International Poster Exhibition

    2014

    Museu da Língua Portuguesa, São Paulo

    Brazil’s 10th Graphic Design Biennial

    2013

    Memorial da América Latina, São Paulo

    III Bienal Ibero-americana de Design

    2012

    Central de Diseño del Complejo Cultural Matadero Madrid, Madrid

    Conversões: Criação/ Mídia/ Linguagem

    2009

    Senac, São Paulo

    Um Cartaz para São Paulo

    2009

    Centro Maria Antônia, São Paulo

    Connexions><Conexões

    2009

    Sesc Pompéia, São Paulo

    Poster Festival Ljubljana ’09

    2009

    National Gallery of Slovenia, Ljubljana

    Creative Art Session

    2008

    Kawasaki City Museum, Kawasaki

    Brazil’s 9th Graphic Design Biennial

    2008

    Memorial da América Latina, São Paulo

    Brazil’s 8th Graphic Design Biennial

    2006

    Memorial da América Latina, São Paulo

    Brésil à l’Affiche

    2005

    Les Silos - Maison du livre et de l'affiche, Chaumont

    Brazil’s 7th Graphic Design Biennial

    2004

    Memorial da América Latina, São Paulo

    Education

    plus

    Communication Strategies for Museums – How Individuals are Redefining our Culture

    • Postgraduate

    2011 – 2012

    • University of Applied Sciences Mainz (Germany)

    The purpose of this essay is to examine the relationship among graphic design practices, cultural institutions and public audience. The analysis of each one of these components in the context of the contemporary dynamics provides the basis for a meaningful communication strategy, one that accomplishes institutional economic and social missions, provides designers guidance in their production and fulfils audiences personal interests and social expectations.

    Lectures

    plus

    25º N Design

    (2015)

    • 25º N Design – Faculdades Integradas Rio Branco, São Paulo, Brazil

    Entrevista Aberta ps.2 arquitetura + design

    (2015)

    • Escola Livre at Itaú Cultural, Brazil

    AGI Congress São Paulo

    (2014)

    • AGI Congress São Paulo, Brazil

    1º Luanda Design Week

    (2012)

    • 1º Luanda Design Week, Angola

    Round Table Reprograme: comunicação, branding e cultura numa nova era de museus

    (2012)

    • Round Table Reprograme: comunicação, branding e cultura numa nova era de museus, Brazil

    Agencies

    plus

    Awards

    plus
    • 2014

    ISTD International Typographic Awards
    • 2013

    Brazil’s 10th Graphic Design Biennial
    • 2012

    III Bienal Ibero-americana de Design
    • 2011

    red dot award: communication design
    • 2011

    Designpreis Deutschland
    • 2010

    best of the best at the red dot award: communication design
    • 2011

    Designpreis Deutschland
    • 2010

    First prize on the Text Book category of the 20th Brazilian Graphic Excellence Award Fernando Pini; São Paulo, Brazil
    • 2009

    red dot award: communication design
    • 2009

    Poster Festival Ljubljana ‘09, as part of the 4ª Bienal de Artes Visuais
    • 2008

    Brazil’s 9th Graphic Design Biennial
    • 2006

    Brazil’s 8th Graphic Design Biennial
    • 2004

    4th Max Feffer Grafic Design Award
    • 2004

    Brazil’s 7th Graphic Design Biennial

    Other Professional Activities

    plus
    • Jury – Poster Contest of the 23th edition of the Prêmio Design Museu da Casa Brasileira; São Paulo, Brazil

      – 2009