Design Within Reach

Kit Hinrichs

Developed brand identity and catalog design for the launch of Design Within Reach.

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    Kit Hinrichs, USA (1990)

    Kit Hinrichs served as principal in several design offices in New York and San Francisco and spent 23 years as a partner of Pentagram before opening Studio Hinrichs in 2009...

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    • Design Within Reach, 2005

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    Developed brand identity and catalog design for the launch of Design Within Reach.

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    • Design Within Reach

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    Kit Hinrichs, USA (1990)

    Kit Hinrichs served as principal in several design offices in New York and San Francisco and spent 23 years as a partner of Pentagram before opening Studio Hinrichs in 2009. His design experience incorporates a wide range of projects, including brand development, promotion, packaging, environmental graphics, editorial and exhibition design. He is also a noted American Flag collector and founder of the Stars & Stripes Foundation.

    Kit’s work is included in the permanent collections of the Museum of Modern Art, New York, the San Francisco Museum of Modern Art, the Denver Museum of Art, and the Letterform Archive. In addition to authoring “Narrative Design,” he has co-authored five books, including “Typewise,” “Long May She Wave,” and “The Pentagram Papers.” He co-founded @issue: The Journal of Business and Design. Kit has chaired the AIGA California Show (the first regional show in AIGA’s 100-year history), the AIGA Business Conference and San Francisco Design Lecture Series. He is a member of the Alliance Graphique Internationale and an AIGA medalist.

    Publications

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    Narrative Design: A Fifty Year Perspective

    (2023)

    • Kit Hinrichs

    Graphis Inc.

    “Narrative Design: A Fifty Year Perspective” is a collection of work from the obsessive graphic designer Kit Hinrichs. To the legendary AIGA medalist, author, teacher, and collector, design is the business of telling a story. It's not just about communicating a product or a corporate ethos — it's about contributing to the collective culture of storytelling.

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