CBS: Of Black America

Lou Dorfsman

‘At CBS, Mr. Dorfsman injected a rare social urgency into some of his best advertisements for the network’s public affairs programming. The full-page newspaper ad for “Of Black America,” the first network series on black history, showed a black man in black and white, with half his face painted with the stars and stripes of the United States flag, and with his eyes focused intently on the viewer; the image became a virtual emblem for race relations.’ – Steven Heller http://nyti.ms/2g1Yt9x

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    Lou Dorfsman, USA (1955)

    Lou Dorfsman graduated from the Cooper Union School of Art and Architecture. While a student he created exhibitions for the 1939 New York World Fair. He joined CBS in 194...

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    • CBS: Of Black America, 1968

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    ‘At CBS, Mr. Dorfsman injected a rare social urgency into some of his best advertisements for the network’s public affairs programming. The full-page newspaper ad for “Of Black America,” the first network series on black history, showed a black man in black and white, with half his face painted with the stars and stripes of the United States flag, and with his eyes focused intently on the viewer; the image became a virtual emblem for race relations.’ – Steven Heller http://nyti.ms/2g1Yt9x

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    Lou Dorfsman, USA (1955)

    Dorfsman graduated from the Cooper Union School of Art and Architecture. He joined CBS in 1946 and never really left: after 41 years of being ‘Mr CBS’, Dorfsman is still around. Today he can be found at the Museum of Television and Radio, NY, living and working with all those familiar artefacts of a lifetime in this audiovisual world. He believed a designer should be a ‘master planner’, and that was what Lou was for CBS. He was responsible for advertising, print, film titling, marketing, book design, direct mailing, television promotion and environmental design. In all these fields he set and maintained award-winning standards. During his years at CBS, television grew to its maturity and radio made a strong comeback. Lou has been honoured with numerous Gold Medals from NY ADC, has been inducted into the Art Directors Hall of Fame, served as President of the ADC, and received three honorary degrees from colleges and universities, and AIGA’s coveted Gold Medal

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    • Columbia Broadcasting System (CBS)

      1946 – 1987

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