Bueno Chao

Ivan Garcia

Bueno Chao is an expression to use after losing interest in something, and good excuse for a Hard Seltzer. For this identity our goal was to propose a graphic language completely unique for the RTD category. Our design system draws the line between things serious and funny, based on ironic illustrations where characters act randomly within their context. The editorial design intensifies the adult character through typography, using organized and simple grids and an unsaturated color palette.

Images of Bueno Chao

  1. Image 1 — Byfutura Bueno Chao 001 (Bueno Chao)
  2. Image 2 — Byfutura Bueno Chao 002 (Bueno Chao)
  3. Image 3 — Byfutura Bueno Chao 003 (Bueno Chao)
  4. Image 4 — Byfutura Bueno Chao 004 (Bueno Chao)
  5. Image 5 — Byfutura Bueno Chao 005 (Bueno Chao)
  6. Image 6 — Byfutura Bueno Chao 006 (Bueno Chao)
  7. Image 7 — Byfutura Bueno Chao 007 (Bueno Chao)
  8. Image 8 — Byfutura Bueno Chao 008 (Bueno Chao)
  9. Image 9 — Byfutura Bueno Chao 009 (Bueno Chao)
  10. Image 10 — Byfutura Bueno Chao 010 (Bueno Chao)

    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community...

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    • Bueno Chao, 2021

      10 items, 3D

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    Bueno Chao is an expression to use after losing interest in something, and good excuse for a Hard Seltzer. For this identity our goal was to propose a graphic language completely unique for the RTD category. Our design system draws the line between things serious and funny, based on ironic illustrations where characters act randomly within their context. The editorial design intensifies the adult character through typography, using organized and simple grids and an unsaturated color palette.

    • Client:

    • Bueno Chao
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Logo
    • Photography
    • Poster
    • Print
    • Product
    • Typeface
    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community and found his first break into the design world in the antithesis of his household: as a web designer for the porn industry. With no theoretical education about the rules of design, but driven by his curious character and a need to create something fresh, he founded his own studio at the age of 25.
    For 16 years, Ivan has led more than 300 projects worldwide, operating from three pop-up offices in Tokyo and Kuwait, as well as from a global platform powered by a remote-work paradigm, even before the pandemic. Now based in Buenos Aires, Argentina - which feels like home - Futura continues to grow from strong connectivity and commitment to never compromise on the quality of top-notch design. Born in Mexico but based worldwide, Futura is the reflection of Ivan’s global dialogue through graphic design, where innovation, experimentation, and a refusal to take himself too seriously define his whole semantic universe.

    Awards

    plus
    • 2019

    7 LAD Latinoamerican Awards
    • 2019

    Honorable Mention at the Latin American Design Biennial in Madrid