Buddy Buddy

Ivan Garcia

The concept behind the identity of this Belgium based nut butter brand, is the idea that the best company you can keep is being with yourself. This is reflected in the repetition of the Buddy Buddy character... not a set of twins but a man and his reflection. We chose a neutral, yet catchy and friendly, color palette that differenciates between products with pops of colors. This was complemented with golden finishes to give a premium essence. Buddy Buddy, share some nut butter with yourself.

Images of Buddy Buddy

  1. Image 1 — Byfutura buddybuddy 01 (Buddy Buddy)
  2. Image 2 — Byfutura buddybuddy 02 (Buddy Buddy)
  3. Image 3 — Byfutura buddybuddy 03 (Buddy Buddy)
  4. Image 4 — Byfutura buddybuddy 04 (Buddy Buddy)
  5. Image 5 — Byfutura buddybuddy 05 (Buddy Buddy)
  6. Image 6 — Byfutura buddybuddy 06 (Buddy Buddy)
  7. Image 7 — Byfutura buddybuddy 07 (Buddy Buddy)
  8. Image 8 — Byfutura buddybuddy 08 (Buddy Buddy)
  9. Image 9 — Byfutura buddybuddy 09 (Buddy Buddy)
  10. Image 10 — Byfutura buddybuddy 10 (Buddy Buddy)

    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community...

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    • Buddy Buddy, 2020

      10 items, 3D

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    The concept behind the identity of this Belgium based nut butter brand, is the idea that the best company you can keep is being with yourself. This is reflected in the repetition of the Buddy Buddy character... not a set of twins but a man and his reflection. We chose a neutral, yet catchy and friendly, color palette that differenciates between products with pops of colors. This was complemented with golden finishes to give a premium essence. Buddy Buddy, share some nut butter with yourself.

    • Client:

    • Buddy Buddy
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Lettering
    • Logo
    • Photography
    • Poster
    • Typography
    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community and found his first break into the design world in the antithesis of his household: as a web designer for the porn industry. With no theoretical education about the rules of design, but driven by his curious character and a need to create something fresh, he founded his own studio at the age of 25.
    For 16 years, Ivan has led more than 300 projects worldwide, operating from three pop-up offices in Tokyo and Kuwait, as well as from a global platform powered by a remote-work paradigm, even before the pandemic. Now based in Buenos Aires, Argentina - which feels like home - Futura continues to grow from strong connectivity and commitment to never compromise on the quality of top-notch design. Born in Mexico but based worldwide, Futura is the reflection of Ivan’s global dialogue through graphic design, where innovation, experimentation, and a refusal to take himself too seriously define his whole semantic universe.

    Awards

    plus
    • 2019

    7 LAD Latinoamerican Awards
    • 2019

    Honorable Mention at the Latin American Design Biennial in Madrid