Brand Guide: Singapore Edition

Yah-Leng Yu

Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore and captures the creative labors gone into the making of the 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports is filled with takeaways and anecdotes capturing the vision to the fruition of each brand owner.

Images of Brand Guide: Singapore Edition

  1. Image 1 — BRANDGUIDE SET 03 (Brand Guide: Singapore Edition)
  2. Image 2 — BRANDGUIDE COVER 01 (Brand Guide: Singapore Edition)
  3. Image 3 — BRANDGUIDE INSIDE 06 (Brand Guide: Singapore Edition)
  4. Image 4 — BRANDGUIDE INSIDE 11 (Brand Guide: Singapore Edition)
  5. Image 5 — BRANDGUIDE HISTORY 01 (Brand Guide: Singapore Edition)
  6. Image 6 — BRANDGUIDE INSIDE 07 (Brand Guide: Singapore Edition)

    Yah-Leng Yu, Singapore (2018)

    Yah-Leng is the Founding Partner and Creative Director of Foreign Policy Design, a creative bureau based out of the tropical island of Singapore. She also co-created the official museum store...

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    Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore and captures the creative labors gone into the making of the 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports is filled with takeaways and anecdotes capturing the vision to the fruition of each brand owner.

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    Yah-Leng Yu, Singapore (2018)

    Yah-Leng is the Founding Partner and Creative Director of Foreign Policy Design, a creative bureau based out of the tropical island of Singapore. She also co-created the official museum store Gallery & Co at the National Gallery Singapore. Yah-Leng was formally trained at the Art Institute of Boston before moving to New York City where her creative career blossomed. In 2007, she moved back to her hometown of Singapore where she co-founded Foreign Policy Design Group. Her works have been also recognized and honored by awards, accolades and publications such as D&AD, ADC, TDC, Tokyo TDC etc. Yah-Leng was the President of The Design Society Singapore and advisory board of the Temasek School of Design. She speaks and judges at design festivals, conferences, schools and communities. She has also created and launched community projects and events such as The Swap Show, Design Pasar, FP Summer School etc. Yah-Leng has been on The Tatler 300 List by Singapore Tatler 2017 through 2020. In 2021, she was also named Tatler's inaugural Asia's Most Influential. On the lighter note, she was also named Asia's Most Stylish in 2020 by Tatler magazine.

    Exhibitions

    plus

    Education

    plus
      • ()

      Lectures

      plus

      The Design Conference

      (2023)

      • The Design Conference, Australia

      SemiPermanent

      (2022)

      • SemiPermanent, New Zealand

      In Pursuit of Gaps

      (2018)

      • Kyoorius DesignYatra, India

      Small Studio Big Learnings

      (2017)

      • Multiplicity Manchester, United Kingdom

      Agencies

      plus

      Awards

      plus
      • 2021

      TDC
      • 2021

      Award360º2021
      • 2020

      Tokyo TDC
      • 2020

      Award360
      • 2019

      Singapore Creative Circle Award
      • 2018

      TDC
      • 2016

      D&AD
      • 2016

      ADC
      • 2016

      TDC
      • 2016

      Tokyo TDC
      • 2010

      Tokyo TDC
      • 2018

      Singapore Creative Circle Award
      • 2017

      Singapore Creative Circle Award
      • 2016

      Singapore Creative Circle Award
      • 2014

      Singapore Creative Circle Award
      AIGA Design Effectiveness Awards
      Hong Kong Design Awards
      Print Magazine Design & Commerce Award
      FPO Award
      Brand New Award

      Other Professional Activities

      plus
      • The Design Society

        – 2015-2021