Blur

Pablo Juncadella

Blur, an audiovisual producer, asked us to redesign its brand identity. The concept of the project was to incorporate into it the meaning of the word “blur” without the use of images that are out of focus. The new identity is based on a customized font in three different weights —single, double, and triple— created by increasing the number of lines in the basic structure of the font, thereby achieving a blurred effect consistent with the company name.

Images of Blur

  1. Image 1 — blur clothes 02 (Blur)
  2. Image 2 — blur espacio 3 (Blur)
  3. Image 3 — mockup dispositivos web (Blur)
  4. Image 4 — mockup macbook (Blur)
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    Pablo Juncadella, Spain (2015)

    Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before...

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    https://a-g-i.s3.eu-west-3.amazonaws.com/pablojuncadella/_1600xAUTO_crop_center-center_75_none/blur_espacio_3.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/pablojuncadella/_1600xAUTO_crop_center-center_75_none/mockup_dispositivos_web.jpg
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    • Blur, 2015

      4 items, Identity

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    Blur, an audiovisual producer, asked us to redesign its brand identity. The concept of the project was to incorporate into it the meaning of the word “blur” without the use of images that are out of focus. The new identity is based on a customized font in three different weights —single, double, and triple— created by increasing the number of lines in the basic structure of the font, thereby achieving a blurred effect consistent with the company name.

    • Client:

    • Blur

    • Disciplines:

    Pablo Juncadella, Spain (2015)

    Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina School of Design and Art (Barcelona) in 1999. He worked at Grafica and Pentagram London before founding Mucho (together with his partner Marc Catala). During his first 3 years of Mucho he combined running the studio with being the joint creative direction of the UK newspaper The Observer. Today Mucho incorporates the original independent studio mentality with partners in San Francisco, Paris and Barcelona.

    Pablo's approach to design is focused on simplicity, wit and creative problem solving with an interest in typographic expression.

    He is a teacher at Eina School of Design, director of the Masters degree on Graphic design At ELISAVA and co-author of “No somos hormigas”.

    Publications

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    No somos hormigas

    (2011)

    • ,

    Positive views on the world and its consumption new habits.

    Exhibitions

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    Powers of Seven

    2007

    Esiete, Barcelona

    Reciprocities

    2012

    , Barcelona-Berlin

    BCN /MCR

    2012

    , Manchester

    Ensaimadart, Majorca 2013

    Insideout, San Francisco

    2013

    Education

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    Dircetor of Graphic design Masters degree

    • Postgraduate

    2011 – 2014

    • ELISAVA (Spain)

    Final degree Project corse

    • Postgraduate

    2007 – 2011

    • EINA (Spain)

    Art direction corse

    • Postgraduate

    2012 – 2014

    • EINA (Spain)

    Packaging

    • Postgraduate

    2011 – 2012

    • BAU (Spain)

    Editorial design Masters degree teacher

    • Postgraduate

    2011 – today

    • BAU (Spain)

    Lectures

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    ChillLaus

    (2008)

    • , Spain

    Blanc Festival

    (2009, 2013)

    • , Spain

    AIGA San Francisco

    (2011)

    • , USA

    BCN MCR

    (2012)

    • , UK

    Typographic Circle in London

    (2014)

    • , UK

    OFF Festival 2014

    (2014)

    • ,

    Awards

    plus

    • 2011, 2013

    Awards—D&AD, 4 Inbook nominations, 2 Yellow pencils (UK)

    • 2003-2013

    LAUS, 2 Grand Laus, 14 Golds, 24 Silvers (SPAIN)

    • 2008-2010

    ADCE, 3 Silver (EUROPE)

    • 2004

    MDA, Best design, Newspaper Supplement, (UK)

    • 2003

    ADC, 2 Merit awards, 1 distinctive merit award (USA)
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