Alejandro studied at the National School of Visual Arts, in Mexico City. In 1995 he founded the studio La Máquina del Tiempo, working on cultural and social issues, designing posters, books, illustrations and animations. He was invited to lecture at Alberta University, Canada in 2004, and has led workshops at the 16th International Poster Festival in Chaumont (France, 2005), ItuitLab (France, 2006), and the Université du Quebec (Canada, 2006). His poster work has won prizes including the Jozef Mroszczak Award, Warsaw Poster Biennale, 1998; Icograda prize at the Poster Biennale in Mexico, 2000; Golden Bee Prize for brochure design (with Fuera de Registro) at the International Biennale of Graphic Design in Moscow, 2000; first prize at the International Triennale of Political Posters in Mons, Belgium, 2004; first prize at the Latin American Poster Biennial in Bolivia, 2005 and silver medal at the International Poster Biennale in Warsaw, 2004.