Axis Mundi

Nejc Prah

Axis Mundi is a semiotics agency in Brighton, UK, run by Kouroush and Rosie. Since they work with semiotics, I proposed five symbols with open meanings as the center of their identity, all of which are yet to become something and carry some potential (wood can be kinetic energy, rock a construction element, dough can turn into food…). Still-life photographs of these objects are used as the logo, paired with a simple color system, custom and serif typography.

Images of Axis Mundi

  1. Image 1 — Axis mundi 7 (Axis Mundi)
  2. Image 2 — Axis mundi 11 (Axis Mundi)
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    Nejc Prah, Slovenia (2022)

    Nejc Prah is a Slovenian designer. He works with a wide range of clients, occasionally teaches at the Academy in Ljubljana and often gives workshops and lectures in various institutions...

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    • Axis Mundi, 2018

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    Axis Mundi is a semiotics agency in Brighton, UK, run by Kouroush and Rosie. Since they work with semiotics, I proposed five symbols with open meanings as the center of their identity, all of which are yet to become something and carry some potential (wood can be kinetic energy, rock a construction element, dough can turn into food…). Still-life photographs of these objects are used as the logo, paired with a simple color system, custom and serif typography.

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    • Axis Mundi

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    Nejc Prah, Slovenia (2022)

    Nejc Prah is a Slovenian designer. He works with a wide range of clients, occasionally teaches at the Academy in Ljubljana and often gives workshops and lectures in various institutions around the world. He collaborates with Ansambel, a network of designers, illustrators, animators and photographers, which enables him to scale up the studio when needed. Nejc worked as an art director at Bloomberg Businessweek in New York before starting his own studio in Ljubljana in 2019. He earned an MFA from Yale School of Art in 2015.

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