Awareness Cure Packaging

Borja Martínez Perez

Claudia Di Paolo, a prestigious luxury cosmetics brand, presented us with an assignment that was as challenging as it was inspiring: to create a packaging that not only wrapped an exclusive hair care product, but also became a piece that symbolised the very essence of their brand. Inspired by the organic beauty of natural stones, and referencing the pure materials. We decided that the design should emulate their form ( a stone). Each unit is carefully assembled by hand

Images of Awareness Cure Packaging

  1. Image 1 — Intro (Awareness Cure Packaging)
  2. Image 2 — Claudia Di Paolo 3 (Awareness Cure Packaging)
  3. Image 3 — Claudia Di Paolo 5 (Awareness Cure Packaging)
  4. Image 4 — 3 (Awareness Cure Packaging)
  5. Image 5 — 6 (Awareness Cure Packaging)
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    Borja Martínez Perez, Spain (2016)

    After starting his career in Product Design at the Escola de Disseny Elisava (Barcelona),Borja Martínez moved to London in 1999 to study Graphic Design in The London College of Printing...

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    Claudia Di Paolo, a prestigious luxury cosmetics brand, presented us with an assignment that was as challenging as it was inspiring: to create a packaging that not only wrapped an exclusive hair care product, but also became a piece that symbolised the very essence of their brand. Inspired by the organic beauty of natural stones, and referencing the pure materials. We decided that the design should emulate their form ( a stone). Each unit is carefully assembled by hand

    • Client:

    • Claudia Di Paolo

    • Sector:

    • Countries:

    • Disciplines:

    Borja Martínez Perez, Spain (2016)

    After starting his career in Product Design at the
    Escola de Disseny Elisava (Barcelona),Borja Martínez moved to London
    in 1999 to study Graphic Design in The London College of Printing.

    Borja Martínez founded the graphic design studio:
    Lo Siento in 2007.The most characteristic feature of
    Borja’s work is its physical approach and material to
    graphic solutions, resulting in a design in which the
    graphic and industrial coexist, in a constant
    search for alliances with artisan processes.

    Education

    plus

    Creative Director

    • Undergraduate

    2015 – 2021

    • ISIA Urbino ()

    Branding master course: Progettazione grafica dell'immagine

    Lectures

    plus

    COPA DOMESTIKA

    (17/03/2020)

    • Talk about Lo Siento Studio, COLOMBIA

    OFFF 24

    (4th April 2024)

    • Design Museum, Barcelona

    Agencies

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    Awards

    plus

    • 2024

    D&AD - WOOD PENCIL - Structural Packaging: Claudia Di Paolo.

    • 2024

    Art Directors Club of Europe - SILVER - Packaging: Claudia Di Paolo.

    • 2024

    LAUS - Spanish Awards - SILVER - Packaging: Claudia Di Paolo.

    • From 2010 to 2024

    LAUS - Spanish awards - Total 33 times awarded

    Other Professional Activities

    plus

    • SHIFTA - Craft typography - Master

      2024 – Ongoing

    • IED - (4th Year) Bachelor's Degree

      2017 – Ongoing

    • BAU - Typography - Master - Product Design

      2014 – Ongoing

    • IED Product Design Master

      2022 – Ongoing

    • ISIA - Master - Branding (Urbino - Italy)

      2015 – 2023

    • EINA - 2nd year / BA Degree

      2020 – 2020

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