Verónica Majluf, Peru (2018)
Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and...
Read full biographyVerónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and Graphic Design.
In 1992, she joined Studioa, directing brand projects for leading institutions and businesses. In 2011, she joined Ralph Bauer to form vm& estudio gráfico.
Her work has been published in Étapes, Communication Arts, Novum, Slanted, Latin American Graphic Design (Taschen, 2008), How Ideas are Born (Haoki, 2022), La Tina (Pupila, 2023), and Du Design au Brief (Dunod, 2025).
She has participated in the Bienal Iberoamericana de Diseño, held in Madrid, and other international design events, including the Homage to Brecht on the 100th year of the German dramatist’s birth, the Expo 2000 in Hanover, Germany, and the Gwangju Biennale, held in South Korea.
She has worked to establish the graphic design field in Peru through the training of new generations through her involvement as an advisor in design programs at leading local universities.
She is a founding member of the Peruvian Association of Design Companies (ADÑ) and a member of the Board of Arts for the Museum of Art of Lima (MALI).
Exhibitions
"Humanity", Gwangju Biennale
2019
Eunam Museum of Art, Gwangju
Equality and union, two elements capable of integrating the only divided country in the world.
Después
2022
Galería Grau, Lima
Maybe "It's after" A typographic game based on the observation of the word, on the idea of time and its meanings. Seeks to draw with typography, the suggestion of moments and the succession of times.
Espacio Diseño
2019
Art Lima, Lima
"Espacio Diseño" is a collective initiative that seeks to generate a dialogue around "design" in Peru.
Ciudades Abiertas / Open Cities
2022
Plaza Juan Goytisolo and Central del Diseño de Matadero, Madrid
Madrid Gráfica, DIMAD and the Madrid City Council, with the support of the Business Forum for Madrid, called on graphic designers from around the world to participate in the large thematic exhibition of posters of 2022 under the motto OPEN CITIES seeking to focus on the topic of the city as an open space full of possibilities, despite adverse times.
Marcas Iberoamericanas
2024
Casa de América, Madrid
The BIOFERIA logo is part of the Ibero-American Brands exhibition that brought together a selection of different commercial and cultural brands from 22 Ibero-American countries.
Bienal Iberoamericana de Diseño (BID)
2024
Central de Diseño, Matadero, Madrid
DOCE HORAS is part of the BID24 exhibition that presents 200 projects from 22 Latin American countries.
Palabras Imaginadas. Lectura Gráfica
2024
Casa del Lector, Matadero, Madrid
VENT (wind in Catalán) is part of the exhibition "Palabras Imaginadas. Lectura Gráfica" which features 60 posters based on 60 words chosen by 60 people selected by different graphic designers.
Lectures
Unseen/Seen Around the World Symposium
(2025)
- BMBF Research Project, Germany
- Institute Designlabor Gutenberg University of Applied Sciences Mainz, Germany
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Agencies
Awards
Other Professional Activities
ADÑ (Asociación de Empresas de Diseño del Perú): President
2021 – 2022
MALI (Museo de Arte de Lima): Member of the Board
– 2022
ADC Awards: Jury
– 2022
TLS (Toulouse Lautrec Institute): Advisory Board
UCAL (Universidad de Ciencias y Artes de América Latina): Advisory Board
AGI (Alliance Graphique Internationale): New Members Jury
– 2022
ADÑ (Asociación de Empresas de Diseño del Perú): Advisory Committee
2020 – 2024
ADC Awards: Jury
– 2025
BiCeBé Bolivia: Jury
– 2025