AOEO

Fan Ding

Established in 2019, AOEO focuses on mild skincare with plant extracts and no additives, targeting the first and second-tier young user groups. As a brand aligned with the preferences of young consumers, AOEO achieved significant success with the launch of the Camellia Cleansing Milk in March 2020. The high demand for the cleansing milk provided AOEO with an opportunity to shape its brand identity. The branding revolves around three key concepts: "purity", "botanical" and "green".

Images of AOEO

  1. Image 1 — AOEO 1的副本 (AOEO)
  2. Image 2 — AOEO 2的副本 (AOEO)
  3. Image 3 — AOEO 3的副本 (AOEO)

    Fan Ding, China (2018)

    Ding Fan is the co-founder and creative director of United Design Lab (UDL), which he established in Beijing, China in 2012 with Fang Jianping. UDL is a multidisciplinary and multi-field...

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    • AOEO, 2021

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    Established in 2019, AOEO focuses on mild skincare with plant extracts and no additives, targeting the first and second-tier young user groups. As a brand aligned with the preferences of young consumers, AOEO achieved significant success with the launch of the Camellia Cleansing Milk in March 2020. The high demand for the cleansing milk provided AOEO with an opportunity to shape its brand identity. The branding revolves around three key concepts: "purity", "botanical" and "green".

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    Fan Ding, China (2018)

    Ding Fan is the co-founder and creative director of United Design Lab (UDL), which he established in Beijing, China in 2012 with Fang Jianping. UDL is a multidisciplinary and multi-field partnership design firm. Ding Fan creates visual identities that combine classic and future for various sectors, including technology, consumer field, finance, arts and culture. His works are concise, clear, and contemporary.

    His work has won numerous international design awards, including those from the Tokyo TDC, the Graphic Design in China (GDC), "The Most Beautiful Book in China”, and the Hong Kong Designers Association Global Design Competition among others. He has actively served as a judge for internationally renowned design competitions such as Young Guns and the Macau Design Award. Ding Fan has also taught at the Central Academy of Arts and Tsinghua University, contributing his expertise to the design industry.

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    Awards

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    • 2023

    GDC Award
    • 2022

    HKDA Global Design Awards
    • 2022

    Tokyo TDC
    • 2021

    GDC Award

    Other Professional Activities

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    • Young Guns 20 - Jury

      2021 – present

    • Macau Design Awards - Jury

      2019 – present